Today we’d like to introduce you to Wallace D’anchesqui
Hi Wallace, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I founded Rejeix in 2021 while I was still in high school, working a desk job in a law office. At the time, I was just about to graduate, and in 2022, I officially finished school while still working in that same office, handling documents and paperwork. But at some point, I had to ask myself: Is this really what I want for the rest of my life? Sitting at a desk, pushing papers, with no real opportunity to pursue what I actually love?
Art has always been part of my life. Since I was a kid, I was involved in music, theater, and visual arts—I played violin, guitar, electric guitar, piano, sang, danced, wrote, and painted. But as life went on, I felt pushed into a more traditional path, like many of us do. That pressure put me through a real mental battle, and one day, I just stopped and realized I needed to redefine my future. I needed a word for what I was feeling—a transformation, a rebirth. That’s when I created Rejeix.
“Rejeix (n.) – The raw, sacred transformation into your truest self. A violent shedding of everything false, a return (Re) to the core of who you were always meant to be. It’s not rebirth from the past, but a complete resurrection—an awakening to the joy (Joie) of your purest essence, finally free, finally whole.”
Rejeix isn’t just a word—it’s a movement. It stands for rebirth through joy, but not just any rebirth—a resurrection. That’s exactly what I felt in 2022 when I made the decision to build something greater than myself. Rejeix became a platform for people who never had one, for creatives who were overlooked, for artists who were rejected simply for daring to dream. We give people the chance to be part of something bigger, something that defies the limits society places on us.
Today, Rejeix is more than just an Atlanta-based brand. We’ve expanded to Brazil, Japan, Italy, Puerto Rico, South Africa, Canada, and across the U.S. We’re here to amplify voices, to bring recognition to those who’ve been underestimated, and to create a space where true self-expression thrives.
In 2023, I connected with Krystal P, and our partnership became a force of nature. From a young age, Paola Krystal (Krystal P) envisioned herself as a superstar. Her passion for the arts was matched by a deep-rooted discipline, cultivated through sports like soccer, swimming, volleyball, and ballet. Theater and dance became natural extensions of her creativity, but it was synchronized swimming that truly shaped her. Trained by an Olympian, she mastered the art of moving in perfect harmony with music—an experience that later mirrored her approach to recording and performance.
Representing her country in the Junior Pan competition, she honed her ability to blend precision with artistic expression. But when life took a turn, leading her to the U.S., music became her true calling. The same dedication that once drove her to synchronize every movement underwater now fuels her artistry—ensuring every beat, lyric, and melody aligns seamlessly. Paola Krystal isn’t just creating music; she’s orchestrating an experience, just as she always has.
We saw eye to eye on the struggles of being forced into a system that stifles creativity. That’s how The Headquarters was born—a project that satirizes the corporate world that tries to strip people of their artistic freedom. We’ve both been there, and now, we’re turning that experience into something powerful.
Rejeix is a faceless brand because it’s not about one person—it’s about all of us. It’s about fighting to be seen, to create without limits, and to prove that if you truly believe in your vision, the universe will align in your favor. This interview is just another milestone in that journey, and it’s only the beginning.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The road has definitely not been smooth. Building Rejeix has come with its fair share of obstacles and challenges, but those are the very things that have shaped us into what we are today. One of the biggest struggles was overcoming the mental turmoil that comes with deciding to take the leap from a traditional job into something completely new. I had to challenge the expectations placed on me by society and push against the fear of failure. There were also moments of doubt, wondering if I was doing the right thing or if I was crazy for even attempting it. But I knew that staying in that desk job, doing something that didn’t align with who I truly am, was never going to fulfill me.
On top of that, building a platform for others who’ve been overlooked or rejected by the mainstream has its own set of challenges. Convincing people to take a chance on something unknown or unconventional isn’t easy, and we’ve faced a lot of rejection ourselves along the way. But we’ve always stayed true to our mission—to provide a space for people to express their truest selves and give them a platform to be seen.
It’s not been easy, but those struggles have only fueled our drive to keep going and prove that anyone, no matter where they come from, can achieve their dreams if they believe in themselves and stay true to their vision.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
We are everything. Creators, rebels, and visionaries. Rejeix is a platform that amplifies voices, breaks barriers, and defies expectations. We specialize in helping artists, creators, and individuals who’ve been overlooked or rejected by society find their true calling and carve out their rightful place in the world. But we’re not just another brand—we are a movement. We’re a resurrection of authenticity in an industry that’s often focused on conformity.
What sets us apart is that we don’t limit ourselves to one genre, one art form, or one type of expression. We embrace every form of creativity, from music to fashion, visual arts to performance, and we turn that creativity into something that’s not just a statement but a revolution. Our goal is to give everyone the space to express their rawest, truest selves and to redefine what success looks like. Whether you’re an artist trying to break free from the corporate grind or someone trying to find their voice in a world that often tells you to stay silent, we’re here to make sure you’re seen, heard, and celebrated.
One of the projects we’re most proud of is The Headquarters, which began in 2024. This project is a direct challenge to the corporate world, an unapologetic satire of the soul-crushing, cookie-cutter mentality that has taken over so many industries. The Headquarters isn’t just a critique—it’s a celebration of what happens when you strip away the rules, the restrictions, and the expectations, and let creativity flow freely. It’s about showing the world that being forced into a cubicle or a rigid system isn’t the only path to success. We’ve both been there, and now we’re turning that struggle into something powerful.
But The Headquarters is more than just a project—it’s part of a larger vision. Rejeix is a place for those who are ready to shed their old selves, embrace their passions, and transform into something bigger. We’re here for the misfits, the dreamers, the ones who’ve been told they don’t belong. We’re not just about building a brand—we’re about building a community, a movement, and a future where everyone has the chance to be everything they were meant to be. And with The Headquarters and the work we’re doing, we’re only getting started.
Can you talk to us a bit about the role of luck?
Luck has definitely played a role in our journey, but we both believe it’s not just about waiting for things to fall into place. It’s about creating opportunities and pushing through challenges, even when things seem tough. We’ve each had our moments where things didn’t seem to line up perfectly, but those were the times that forced us to get creative and figure out how to make our own luck.
For me, personally, there were moments of bad luck, like feeling trapped in a desk job that wasn’t fulfilling. It made me question everything, and honestly, it was those tough moments that led to the creation of Rejeix. Without that dissatisfaction, we might not have pushed so hard to build something meaningful, something that truly represented our vision. The obstacles turned into stepping stones, and now we look back and see how all those “bad” moments were necessary for the growth of this brand.
For Krystal, bad luck came in the form of facing the pressure to fit into a system that didn’t allow for real artistic freedom. But she didn’t let that stop her. It motivated her to pursue music and create on her own terms. And then, good luck showed up when we connected and found each other on this path—our collaboration felt like the universe was aligning. We were both looking for something bigger than what we had, and together, we found it.
Good luck, for us, has been about meeting the right people and making those connections. We’ve surrounded ourselves with a tribe of like-minded individuals who believe in the vision and who are just as determined to break free from the norms as we are. We know it’s not all about luck, but we’ll take it where it comes, and we’ve worked hard to make sure it’s the kind of luck that pushes us forward rather than just waiting for a break.
In the end, it’s not about luck alone—it’s about believing in the vision, staying persistent, and surrounding ourselves with the right people. That’s how we’ve managed to make this all happen. For us, that’s luck.
Contact Info:
- Website: https://linktr.ee/rejeix
- Instagram: https://www.instagram.com/rejeix2?igsh=NG80M2d1bWo3Nmp3&utm_source=qr
- Youtube: https://youtube.com/@rejeix?si=Ybc-_lNpsyOq_ZL-
Image Credits
Photographer: Chris Lynch
Stylist: Krystal P
Editor: Wallace D’Anchesqui
