Evan Samson’s Stories, Lessons & Insights

We recently had the chance to connect with Evan Samson and have shared our conversation below.

Evan, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What is something outside of work that is bringing you joy lately?
Creating content on my personal platforms has been bringing me a lot of joy lately. It has become my little creative playground where I get to experiment, tell stories, and share pieces of my world in a way that feels fun and authentic. It is a space where I can relax, try new ideas, reconnect with my love for culture and creativity, and just enjoy the process without any pressure.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m Evan Samson, a marketing communications director, creative storyteller, and community builder. By day, I lead global marketing strategy in the fiber optics and manufacturing space. Outside of work, I create content that blends culture, food, fashion, and personal storytelling, often inspired by my Filipino roots, my upbringing in Saipan, and the communities that shaped me.

What makes my work unique is how I connect history, identity, and modern creativity in a way that feels accessible and human. I’m currently focused on expanding my digital storytelling, developing new signature series, and building platforms that highlight culture, representation, and the stories that inspire people to rise.

Okay, so here’s a deep one: What’s a moment that really shaped how you see the world?
Traveling has been the biggest force in shaping how I see the world. Every place I visit teaches me something new, not just through the landmarks or the history books, but through the people, the food, the everyday stories, and the small cultural details you only notice when you slow down and pay attention.

Experiencing different cultures has shown me how connected we all really are, even when our traditions and languages look different on the surface. It opened my eyes to the idea that identity is layered, fluid, and something to celebrate. Those moments of learning — at a street market, in a quiet museum, or over a shared meal — have shaped the way I show up in my work and in my storytelling today.

If you could say one kind thing to your younger self, what would it be?
I would tell my younger self that he is going to do great things. That the doubts, the pressure, and the feeling of not knowing enough will all make sense one day. I would remind him to trust his instincts, stay curious, and keep going, because every step he takes is leading him somewhere bigger than he can imagine right now.

So a lot of these questions go deep, but if you are open to it, we’ve got a few more questions that we’d love to get your take on. What’s a belief or project you’re committed to, no matter how long it takes?
I’m committed to telling stories that uplift culture, community, and representation, no matter how long it takes. Whether it is through content, events, or creative projects, I want to build platforms that help people feel seen, connected, and inspired. It is a long game, but it is the kind of work that grows with me, and I know it is something I will keep building for years to come.

Okay, we’ve made it essentially to the end. One last question before you go. Could you give everything your best, even if no one ever praised you for it?
Yes. I would still give everything my best, even without praise. At this point in my life, I create, grow, and push myself because it fuels my own development. The real reward is knowing I am evolving, learning, and becoming better at what I do. External validation is nice, but it is not the reason I show up. I do it for me.

Contact Info:

• Website: https://www.evansamson.com/
• Instagram: https://www.instagram.com/randomlyevan/
• Linkedin: https://www.linkedin.com/in/evansamson/
• Other: https://linktr.ee/evansamson/