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Exploring Life & Business with Shamya Jones of XquisiteIce Avenue

Today we’d like to introduce you to Shamya Jones.

Hi Shamya, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I always knew I wanted to “be my own boss.” Towards the end of my first semester of senior year, my sister granted me an opportunity to sell merchandise of hers in my local area. It was then when I had an idea to start a jewelry business. Unfortunately, between school and work, I didn’t have much time to mold and water my ideas. However, in March 2020, when we all got the news that we will have to quarantine for a few months, I started my business plan. I did not know where to start so I started looking at videos and reading to learn what is really important/the steps I needed to take to become an entrepreneur. I began to develop my brand/website and officially launched my business on August 1, 2020. Today my business is slowly but surely growing. I’ve had the opportunity to have sold over 20 orders within these few months with recurring customers!

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
My journey has not been completely smooth. Some things I’ve struggled with is the marketing aspect, getting traffic to my website, and overall getting my business out there for everyone to enjoy.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
XquisiteIce Avenue is a brand that sells great quality jewelry and accessories at an affordable price. Our mission is to make sure everyone stays icy with the hottest accessories/jewelry pieces. Not only does our brand want you to look exquisite, we want you to feel exquisite. Remember, every look looks better with an accessory!

What was your favorite childhood memory?
One of my favorite childhood memories was the time I went to North Carolina with one of my best friends and we went on an adventure. First, we went to the pool and it had a water slide; this was pretty scary for me because I can’t swim, but it was still exciting. Then we went to an amusement park and that was the first time I ever went on a rollercoaster. My friend and I ended up getting on the rollercoaster three more times. I had the best time on that trip.

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