Exploring Life & Business with April Richmond of The Self-Care Hive

Today we’d like to introduce you to April Richmond.

Hi April, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
My self-care journey became my self-care business. When I moved to Atlanta in 2023 it was to support and be with my daughter while she attended college. It turned into the most chaotic and transformative time of my life.

In the midst of losing my job, moving from California, depleting my savings account and trying to stay afloat, I read a quote that said “self care is not a reaction”. I realized that I was doing it all wrong, and I needed a major pivot. That quote catapulted me into somewhat of an obsession with self-care and how powerful it could be if we went beyond massages and spa days. If I could incorporate self-care into every part of my life, everyday I knew that it could change the trajectory of my life. So I took a deep dive into self-care, became a self-care coach, and The Self-Care Hive was born!

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It’s been relatively smooth. The biggest challenges have been honing into what services to offer and where to focus my efforts. It’s been trial and error, but I’ve given myself the freedom to adjust my business as much as I need to. Nothing is set in stone, everything is fluid.

Alright, so let’s switch gears a bit and talk business. What should we know?
I help women step out of survival mode, find clarity, and understand what’s keeping them stuck in neutral. Together, we create a doable plan that focuses on meeting your goals by working through your pain points and obstacles without feeling overwhelmed.

What’s unique about my approach is that there are so many ways to experience the Hive. Although your results are personalized, you can start your self-care journey wherever you’d like….attend an event, grab a digital download, take a micro-course, get a membership, join a group program. Whatever works for you in this moment we probably have a space for you.

I’m really proud of our Self-Care Summer Camp. It’s such a great representation of our brand. I chose the word hive intentionally as a symbol of everything we do feels like a gathering of like-minded women with one goal…to take care of our total self. The Self-Care Summer Camp embodies the hive vibe. For one day, we bring together every pillar of self care activities and experiences into one amazing space in Metro Atlanta! I think it’s the perfect representation of our brand and our purpose.

Let’s talk about our city – what do you love? What do you not love?
I love that there is always something going on in and around Atlanta. No matter what your interests are, you can always find something to do! I think that might be my only dislike…there’s too much to do! I feel like I’m never going to see and do everything!

Contact Info:

• Website: https://theselfcarehive.live
• Instagram: https://www.instagram.com/theselfcarehive
• Facebook: https://www.facebook.com/theselfcarehive

Image Credits
The Self-Care Hive
April Richmond