Today we’d like to introduce you to Averri Liggins.
Averri, we appreciate you taking the time to share your story with us today. Where does your story begin?
Entrepreneurship has been ingrained in me ever since I can remember. Last year, my mom even shared a story about how I placed a bracelet on her client’s hand at the age of three and helped her make a sale. I thought it was ironic how this early experience set a course for what I do today. Throughout childhood, I continued to have an entrepreneurial spirit. I remember striving to be the top Girl Scout cookie seller and making bath salts to sell to my mother’s friends. It was in 2010 when I got my entry back into entrepreneurship by designing websites. Although my skills were amateur at that time, it opened the door for me to learn how to monetize my skills and ultimately evolve into a brand strategist and digital content creator. And even though I later pursued a political science degree at Clark Atlanta University and took a government role, I knew that entrepreneurship was something that I would always go back to pursue. Despite the pivots in my career, I have been fortunate to glean something from each experience.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
There have definitely been struggles along the way in my entrepreneurial journey, the biggest challenge being mindset. I always say that no matter what level you reach in your success, imposter syndrome always tries to creep up. So there would be times where I would doubt my ability to command the prices I wanted or apply for specific programs that could help catapult my business. When I was diagnosed with polymyositis, an autoimmune disorder, I often questioned if I was still deserving of success. But I had to realize that I was not my disease and that I was still worthy of everything I set my mind out to do. So even when imposter syndrome tries to come back up, one of the things I tell myself is to do it scared. You never know what will happen when you step outside of your comfort zone. This year alone has been a testament to that. Each time that I applied to do something that seemed impossible or “too big,” I secured the opportunity. That is why I encourage anyone to dare to think big. The sky is not the limit, it is only the beginning.
As you know, we’re big fans of Black Women Moguls. For our readers who might not be as familiar what can you tell them about the brand?
Black Women Moguls started with one goal…To provide women entrepreneurs with the resources they need to live life on their own terms without living paycheck-to-paycheck. We accomplish this by helping our clients increase their visibility through marketing strategies and generating multiple income streams. Personally, I love working with savvy, ambitious women who seek to transform their brand strategy, monetize their purpose to build a profitable business, and get their time back by creating business systems.
Researching our target market, we found that women entrepreneurs worry about generating enough revenue to replace their income and lack access to tools to help them do so. As a result, we utilize training, 1-on-1 sessions, and digital resources. Our services are tailored to the client based on their immediate needs and competencies.
One of my proudest brand accomplishments is hosting the Mogul Code Summit. It is a free virtual experience that teaches entrepreneurs essential business skills from across the world and provides the opportunity to network with ambitious, like-minded individuals. Last year, we had a pitch competition, virtual vendor booth and honored a Mogulpreneur of the Year. And, we look to do the same this year, December 3rd-5th.
What were you like growing up?
Growing up, I was known as an energetic young lady always willing to help with a smile. One day, I was walking out of high school, and someone told my mom, “She’s always smiling,” which earned me the nickname “smiley.” My childhood was very happy, and I was fortunate to have a mother that cared about me and sacrificed for me. So that radiated into everyday life and my purpose of wanting to spread positivity and help others. Some of my fondest memories are volunteering and being active in multiple school clubs.
Another characteristic was my curiosity and zeal to explore. I was fortunate to be a part of leadership programs, travel to New York by myself in the 11th grade, and visit five countries with my high school French teacher. Looking back, it is amazing to see how much I was exposed to even though we had a limited income. These early experiences really molded me to be independent, think on my feet, and recognize when opportunities present themselves.
Pricing:
- Profit Planning Session: $97
Contact Info:
- Email: hello@blackwomenmoguls.com
- Website: www.blackwomenmoguls.com
- Instagram: www.instagram.com/blackwomenmoguls
- Facebook: www.facebook.com/blackwomenmoguls
- Youtube: https://www.youtube.com/channel/UCrd90Lf7w1iJwtueI-fzZqQ
- Other: www.themogulcodesummit.com
Image Credits
Main Photo in Boardroom: Kimazing Photography
