Exploring Life & Business with Derick Beresford of The Marketing Point Guard, LLC

Today we’d like to introduce you to Derick Beresford.

Derick, we appreciate you taking the time to share your story with us today. Where does your story begin?
Basketball has always been a driving force in my life. I was a 1,000-point scorer in college at Wesleyan University, and while my playing career didn’t extend to the pros, the game gave me everything—discipline, creativity, resilience, and the ability to read plays before they happened. Those lessons became the foundation for how I approach my marketing career.

After school, I broke into the industry by working with some of the most influential agencies and brands in sports and culture—the New York Mets, Barclays Center, the Brooklyn Nets, HBO & the NBA. Those roles gave me a front-row seat to how powerful storytelling and experiences could shape entire communities. But I also realized I had my own perspective and playbook that I wanted to bring to the table.

I established my career in New York City but COVID brought me back home to Atlanta (I was born here and raised on the Southside in Jonesboro. I now live in Buckhead with my wife and two sons. I started consulting full time helping brands establish their voice, refine their marketing tactics and manage multi-channel campaigns. I operate at the intersection of culture, authenticity and strategy.

Over the past two years, I’ve leaned fully into my own brand as The Marketing Point Guard. It’s the role I’ve always played—setting people up to win, making the right reads, and connecting culture to commerce. I’ve built out an ecosystem of content series (A Dime A Day, See the Floor Newsletter) while consulting with clients across sports, entertainment, and wellness. My mission is to help athletes, creators, and brands tell stories that resonate—and to prove that in business, just like basketball, the best players make everyone around them better.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Nothing worth having comes easy. I knew I was attempting to build a career that wouldn’t make sense to most. With that comes a lot of doubt and frustration. I remember vividly being in college, watching my classmates pull in full time six-figure jobs, while I was just scratching and clawing for a way into the sports industry. It’s a coveted field so it tests your resolve. Thankfully, my playing days helped prepared me for the grind.

What’s harder than getting in is maintaining. It takes courage to finally achieve what you thought was your dream job (Marketing Manager with the Brooklyn Nets) and decide to leave. As a high achiever, there’s a certain simplicity that comes with a traditional path: you graduation in X amount of years, become a partner after X amount years and so on. But what’s challenging and exciting about this pursuit is it changes constantly. I never would’ve imagined I’d be here today in the way that I got here.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I’m a sports marketing consultant and creative strategist who helps athletes, creators, and entrepreneurs leverage cultural insights to build winning brands. At the heart of what I do is simple: I translate the energy of sports and culture into strategies that actually move the needle.

What makes my approach unique is the range of experience I bring to the table. I’ve worked across every corner of the marketing world—on the team side, brand side, agency side, and creator side. That 360° perspective gives me the ability to see challenges from multiple angles and design solutions that are not just creative, but actionable and sustainable. Whether it’s rebuilding a brand’s digital presence, producing a campaign that resonates, or developing toolkits that empower athletes to own their platforms, I’ve been in those trenches and know what it takes to win.

I’m most proud of the way my work has created real impact. I’ve managed the launch of jerseys with the Brooklyn Nets & Nike, premieres for the HBO Original series Insecure (via Team Epiphany) and music-centric campaigns with Breakr. But I’m most proud of the work I’m doing now. Building my own book of business and my personal brand. That’s the example I want to set for my sons.

What sets me apart is that I don’t just deliver campaigns or content—I deliver clarity, strategy, and culture. I pride myself on helping clients understand their unique positioning, tap into authentic stories, and execute with excellence.

What matters most to you? Why?
My family. I want to be the best I can be for them. They are what keep me motivated.

Contact Info:

• Instagram: https://www.instagram.com/themarketingpointguard/
• Youtube: https://www.youtube.com/@themarketingpointguard
• Other: https://themarketingpointguard.substack.com/

Image Credits
Dorothy Hong