Today we’d like to introduce you to Helena Kelleese Smith.
Helena Kelleese, we appreciate you taking the time to share your story with us today. Where does your story begin?
If you want to go far, don’t listen to anyone’s limitations of you. — unknown. I’ve always had this type of attitude which I can guarantee that’s why I am here right now. I’ve been an entrepreneur for 12 years and I haven’t looked back since. Sure they’re have been ups and downs, but nothing is going to stop me from getting ahead in this life. I’ve had several businesses during my journey from a consulting company, pet sitting service, marketing and branding firm, and now the owner of an online-boutique, LUXE | ROSE Designer Hat’s & Eyewear, where our brand is inspired by beautiful people and their creativity. We sell funky eyewear frames and custom banded hats made by creatives. I’m excited about the work I am doing as a black small business owner and long-time entrepreneur.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
The struggle and challenge is always who’s going to support and will you be sustainable? These are always the questions I ask. Being in business is to try to understand the psychology of how people buy and their habits. It’s learning your audience and being able to solve a need. My need for people to express themselves through pieces excites me. It shows their confidence, boldness, allows me to be creative and share this passion through an unexpected talent.
Appreciate you sharing that. What should we know about Luxe | Rose Designer Hats & Eyewear?
LUXE | ROSE is a brand inspired by beautiful people and their creativity. Our purpose is to infuse style, inclusion, and confidence with simple statement pieces like eyewear and hats. We sell funky frames you wouldn’t find in random stores and our hat banded are custom made and created by artists and creatives around the US. They’re stories behind our collections and looks and we tell our creatives stories in every pic or video. We are an inclusive brand that inspires collaboration and community.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
That I never was into fashion! I didn’t have an ounce of creative looks in my body 10, 5, and hell 3 years ago! My time as a service provider just seemed like it was coming to an end. I already was wearing eyewear and hats so the idea formed from a convo with family and here we are. I am a true entrepreneur to the core which allows me to pivot and shift as needed.
Pricing:
- Range 25-$100
Contact Info:
- Email: style@shopluxrose.online
- Website: www.shopluxerose.online
- Instagram: instagram.com/shopluxeroseonline
- Facebook: facebook.com/shopluxerose
Image Credits
Executive Creative Director for LUXE | ROSE: Andy Metayer
