Today we’d like to introduce you to Jason Autry.
Hi Jason, thanks for joining us today. We’d love for you to start by introducing yourself.
It all started after I was injured in the military then discharged. I had 1 job for 15 years after that, doing land clearing. Then one day I had a near death accident and wasn’t able to go back to tge only job I knew, which was hard labor. I became severely depressed and attempted to end my own life. I am a season ticket holder for GA Tech Football and about 8 years prior to that, we had these cinnamon pecans and she suggested that I try to make them. After that I became obsessed with baking ans making flavors of pecans that no one ever sees. That turned into me baking other items and trying to see just how creative I could get and making my own recipes. I soon became obsessed and will now accept nothing less than perfection when it comes to the quality and flavor of my products. My motto is “flavor before flair”. I started with $0 in my pocket and some random ingredients in my pantry. I am still a very small business who struggles financially. I have never paid for advertising and have never borrowed money. I literally started from nothing and will stop at nothing to reach my goals.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It has been everything but a smooth road. When I started after my accident, I had never baked anything more than a frozen dinner in my life but I knew i wasn’t going to quit after I failed so many times to get my recipes right. Obviously, starting with $0 and never having borrowed money, finances have been a struggle. I’ve also learned so many of the other struggles of owning a small business, such as social media skills, money management, the health department side of running a food related business.
Thanks – so what else should our readers know about Southern Vet Sweets?
I specialize in gourmet flavors of baked items, with my specialty being a huge variety of flavored candied pecans such as bourbon, cinnamon rum, salted caramel, apple cinnamon and so many other flavors.
I would love for readers to know that I only use top quality ingredients and will accept nothing less than perfection for my products. I also want them to know that I built this on the idea of making a gourmet product that doesn’t cost gourmet prices.
Before we go, is there anything else you can share with us?
I am a small and local disabled veteran owned business.
Pricing:
- All flavors of pecans are $10
- Other baked goods vary but rarely is any one item (other than larger cakes) more than $10
Contact Info:
- Website: https://www.svsweets.net
Image Credits
All photos were taken myself with my phone
