Exploring Life & Business with Jordan Casey of Wellness IQ

Today we’d like to introduce you to Jordan Casey.

Hi Jordan, thanks for joining us today. We’d love for you to start by introducing yourself.
I didn’t grow up in a particularly health-conscious environment—quite the opposite, really. The Standard American Diet was the norm. When I was nine, I was diagnosed with Type 1 diabetes, which unknowingly set me on the path to a career in health. At the time, though, I resented the diagnosis and resisted the lifestyle changes it required. For years, I ignored it, trying to live and eat like everyone else.

In college, I studied Exercise Science with plans to become a physical therapist, but I wasn’t living the part. I was overweight, my blood sugar was uncontrolled, and by 23, I was showing signs of developing Type 2 diabetes on top of Type 1. That was my wake-up call. I overhauled my diet—from microwave mac and cheese and chicken nuggets to lean proteins, fewer processed carbs, and more vegetables—and started exercising regularly. Within months, I lost 30 pounds and saw dramatic improvements in my diabetes management.

When I began using targeted health supplements, my insulin needs dropped by more than half, and I was able to stop using an insulin pump. That transformation ignited my passion for helping others, leading me to pursue a Master’s in Human Nutrition and Functional Medicine. I opened my practice in 2020, right in the middle of the pandemic, which became an unexpected crash course in real-world functional care.

Since then, I’ve helped clients navigate everything from post-COVID complications like histamine imbalance and dysautonomia to fertility, hormone, and metabolic health. I’ve learned that true, sustainable wellness isn’t about quick fixes—it’s about meeting people where they are, making small, strategic changes, and building momentum over time.

I’m continually amazed by the power of nutrition and lifestyle medicine—not just from my personal journey but from seeing clients transform their health in a matter of months. My role is to provide the tools and strategy, but it’s their dedication that makes the change possible.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I lovingly joke that my first couple of years in practice were spent “unlearning” most of what I learned in school. Textbook information is valuable, but real life is far more nuanced—especially when it comes to dietary change. For example, elimination diets can be powerful healing tools, but asking people to restrict their diet to that extent isn’t always practical. I had to learn to truly meet people where they’re at if I wanted to help them find their personal roadmap to wellness.

Every client case is unique, and so are their health protocols. In this field, you have to be deeply committed to your clients. The work doesn’t stop after a session—it often involves days of research behind the scenes, which, honestly, is part of the hard work I love.

Then there’s the business side. I went straight into private practice right after graduation and was wildly unprepared for that reality. For the first several years, I worked full-time and saw clients outside my regular hours. I had no marketing budget, so I built my practice entirely on relationships and referrals. Later, when I finally invested in marketing, I quickly learned how expensive it is to acquire new business—and how long it takes to see returns. Freelance projects helped fill financial gaps during that time, and as a bonus, they sharpened my clinical and communication skills. I don’t think you can be an entrepreneur and business owner without the motivation to hustle and find a way when it seems like there isn’t one.

It’s been a journey of risk-taking, constant learning, and figuring things out as I go. I’ve been fortunate to have a strong support system from the start, and that, combined with a genuine passion for what I do, has kept me motivated through the tough seasons. It hasn’t been easy, but it’s absolutely been worth it.

As you know, we’re big fans of Wellness IQ. For our readers who might not be as familiar what can you tell them about the brand?
Functional medicine is still a new and emerging field, and the first thing I want people to know is this: there is hope and healing available. Many of my clients come to me after feeling dismissed or defeated by the conventional medical system—often told there’s little hope and that medications are their only option. But even in cases of “incurable” conditions, supporting the body with proper nutrition, sleep, hydration, and movement can lead to real improvement. There is always hope.

Secondly, I believe that functional medicine should be accessible and affordable m. Yes, investing in your health is one of the most meaningful investments you can make—but that doesn’t mean you should have to go into debt to do it. Unfortunately, many people are discouraged by flashy marketing, high price tags, and overpriced non-validated testing in the functional medicine space. At Wellness IQ, I’m committed to offering personalized, ethical, and effective care, along with clinically validated testing, at fair prices, so that more people can access the support they deserve.

What sets Wellness IQ apart is the deeply personalized approach. I don’t use cookie-cutter programs or one-size-fits-all protocols. Every client’s care plan is tailored to their specific needs, goals, and pace. We build the plan together, rather than me simply handing over homework. Clients receive the tools, education, and resources they need to succeed, and I offer continued support between sessions to help fine-tune their plan as we go.

My Gut Healing Program is my most popular offering because gut health truly lays the foundation for every aspect of wellness. It’s available as both a DIY option and as personalized 1:1 coaching. I also specialize in MCAS and histamine intolerance, dysautonomia, POTS, long-COVID recovery strategies, hormones, and functional fertility support. These areas are where I see some of the most transformative changes in my clients’ health.

Ultimately, Wellness IQ is about meeting people where they are, empowering them with knowledge, and helping them reclaim their health—without unnecessary barriers.

We’d love to hear about how you think about risk taking?
I’d describe myself as a moderate risk-taker. Stepping out of my comfort zone has never been easy for me, but it’s often where the biggest growth happens. One of the most significant risks I’ve taken was leaving a steady, reliable job to pursue a career in functional medicine full-time. It wasn’t a decision I made lightly—it was hard, and honestly a slower transition than it could have been—but it was both necessary and exhilarating.

Fear can be incredibly motivating. My practice experienced some of its most meaningful growth and strategic development during that transition. It’s not that I lacked motivation before; I was simply comfortable. When you remove the parachute and realize that it’s all on you—sink or swim—it’s amazing how creativity flows and potential expands.

What surprised me most was how many opportunities and moments of growth seemed to unfold naturally once I made the leap. That said, living in the space of the unknown is stressful. But in many ways, risk and reward are inseparable—the risk of failure is often the exact force that drives us to do what’s needed to succeed.

Over time, taking that leap made it easier to embrace new risks and pursue opportunities I might have shied away from before. There have definitely been failures along the way, but they’ve become less intimidating because that same motivation helps me navigate, adapt, and learn from them.

Pricing:

• $175 for initial Functional Consultations with lab review and personalized protocol
• $125 for Follow-up sessions
• Coaching programs start at $475

Contact Info:

• Website: https://experiencewellnessiq.com/
• Facebook: https://www.facebook.com/profile.php?id=61571878427973
• LinkedIn: https://www.linkedin.com/in/jordan-casey-wellnessiq/