Today we’d like to introduce you to Joseph Tiller.
Hi Joseph, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I came to Atlanta in 2008. I graduated from Clark Atlanta University in 2012. I was a freelance writer for a while before working at a major bank. A few months into the pandemic, December 2020 I launched Think Tea. A tea brand focusing on premium loose leaf tea, its benefits and uses. I’ve always been a fan of tea over coffee and realized there are a lot of people who would agree with me. Not only do I create tea blends and tea-based drinks, I like to explore the use of tea leaves as a topical and as a culinary agent. Currently, Think Tea is only online, but we look forward to opening a cafe soon.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
The main obstacle currently is finding funding for the business. It doesn’t have investors or a business loan. Everything is out of pocket. It’s really a slow grind to getting the brand to be as big as I would like it to be, but I’m in full control and the business is debt free.
Thanks – so what else should our readers know about Think Tea?
Think Tea isn’t the typical tea brand. All of our tea products are custom blends of loose leaf tea, herbs and spices. Some blends created to help deal with common ailments like upset stomach, and cold/flu, other blends are just for enjoyment. We promote the use of tea as a multifunctional product. Tea leaves can be used for more than making beverages. Think Tea searches for unique and practical ways for an individual to use tea leaves in their daily life.
If you had to, what characteristic of yours would you give the most credit to?
Authenticity and transparency are two major qualities that are important to building a successful brand. Creating a sense of community within your audience is highly valued. Being authentic and transparent with your business helps build that community.
Pricing:
- 4.00
- 7.00
- 14.00
Contact Info:
- Website: Think-Tea.com
- Instagram: @ThinkTea_
- Facebook: ThinkTea1
- Twitter: Twitter.com/thinktea_
