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Exploring Life & Business with Kelly Schur and Ally Ponte of Vibe Fitness

Today we’d like to introduce you to Kelly Schur and Ally Ponte.

Hi Kelly and Ally, please kick things off for us with an introduction to yourself and your story.
From hello to instant besties, fitness fate brought our worlds together after meeting at a local gym over 13 years ago. Bonding over our love of all things dance, our friendship quickly blossomed from BFF’s to business partners. With a passionate purpose, we set out to fill a void in the fitness industry and create specialized dance fitness programs and a community that truly embraced positivity, empowerment, inclusion for everybody and everybody.

Our friendship extends right into our community. Our inclusive nature nurtures these relationships and places high value on acceptance and unity. We are living, experiencing and doing life right alongside our clients. Celebrating the good times and leaning in through the tough times, all while working toward the ultimate goal of health and wellness for mind, body and spirit.

We enjoy flooding the dance floor with love, laughter and memories that last a lifetime. Whether we are teaching dance fitness classes in the studio or online, creating a custom flash mob, conducting GNO dance parties, wedding reception choreography, providing corporate wellness, training new instructors, or cutting up on TikTok, we are grateful to “get” to do it together.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Creating our own path has been an amazing journey. Reflecting back over the last ten years, there have been many times where we had to get comfortable with getting uncomfortable. Each trial was an opportunity to pivot, to learn and ultimately to grow. After seven years in the professional space educating instructors, we surrendered the contract for our dream studio and pivoted 75% of our business during the pandemic to focus on the dire need for movement and positive social fitness for the consumer market. We’ve remained steadfast in our faith in God’s purpose in our passion and continue to lead with a tender heart. We have always been forward thinkers who know our why, trust in the process, and drive onward with focus, determination….and patience.

Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Vibe Fitness Studio is not just another boutique studio, it’s a dream that (we) as best friends and business partners brought to life with hard work and determination. We are unapologetically passionate about the participant experience and from the moment anyone steps inside, they are warmly greeted and welcomed into a vibrant atmosphere where they can feel our dedication in all the details. Modern light flooring, clean lines, white walls and cool blue lights give an updated and understated yet comfortable feeling. Our club-like atmosphere with pumping music and contagious energy is where our community comes to sweat, dance and have fun. It’s more than just a workout; it’s a place where people escape their daily stresses and connect with others.

We have the privilege of helping people live their best dance life, get fit and have fun along the way. Our wildly successful dance fitness classes are the signature of our business. We are best known for fun, effective and results-driven programs made for everybody and everybody. Vibe dance fitness classes are easy to follow yet challenging in order to boost brainpower, build cardiovascular health, muscular strength, mobility, and endurance. Our strength and barre classes build lean muscle mass which not only increases functional movement but have powerful longevity benefits as well. Our modalities include dance fitness, studio-inspired cardio dance, cardio strength, strength and mobility training, barre, recovery stretch, kickboxing, step, core, and foam rolling.

The opportunity to live out our personal and professional vision on a daily basis has been a dream come true. It is an honor to be trusted with the wellness transformation process. We are extremely grateful to walk (or in our case…dance) alongside our clients who are making positive changes on their journey to a healthier lifestyle and having fun along the way.

Since 2013, Vibe Fitness has been a go-to resource for fitness education and programming designed to serve and elevate both the professional and consumer communities. Our thirty-year background in the fitness and studio dance industries has served as a backbone in our decision to create several integrated brands, fitness formats, workshops, outreach services, special events and custom choreography as well as daily In-person and LIVEStream classes through the award-winning Vibe Fitness Studio, located in Cumming, GA.

Any big plans?
Based on our current rate of growth, our goal is to scale. We will eventually be looking to expand our space, our class and workshop offerings, and hire a team of trainers and instructors. Our intention is to continue to be a destination for happiness, joy, health and wellness, as we believe they are interconnected. It’s critically important to foster a supportive community where everyone feels welcome and motivated to make positive changes in their lives.

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