Exploring Life & Business with Lane Grosser of Lane Grosser Fitness

Today we’d like to introduce you to Lane Grosser.

Hi Lane, so excited to have you with us today. What can you tell us about your story?
For me, the path to Lane Grosser Fitness didn’t start with a business plan — it started with a mindset.

I grew up learning, very early on, that if you wanted something to exist, you could create it. I was always starting little projects and side ventures as a kid, and a lot of that came from watching my dad. He modeled work ethic, creativity, and a quiet confidence that you don’t have to wait for permission to build something meaningful. You figure things out. You take responsibility. You make it happen.

That belief stayed with me.

At the same time, movement was always at the center of my life. I was a professional dancer, teacher, and choreographer, and I spent years immersed in performance and training. I loved it — but I also started to notice something important, both in my own body and in the women I later worked with in fitness.

Before I ever built Lane Grosser Fitness, I built my career in the dance world — training and performing professionally in New York City and across the U.S., directing a ballet school, choreographing off-off Broadway productions, and founding a contemporary dance company that toured. One of my choreographic works, Some and Others, is currently being made into a documentary.

That world taught me how deeply powerful movement can be — but it also showed me how easy it is to push, override your body, and treat movement as something you “get through” instead of something that supports your life.

When I transitioned into teaching Pilates and fitness, I began working with women who were busy, capable, and deeply motivated — yet frustrated. They felt stiff, tired, disconnected from their bodies, and unsure how to stay consistent without burning themselves out. I heard the same stories again and again:
“I don’t know where to start anymore.”
“I can’t keep up with intense programs.”
“I just want to feel good in my body again.”

At the same time, I was personally shifting away from training for performance and toward training for longevity — for strength, mobility, and energy that would actually support my life long-term.

That’s where Lane Grosser Fitness really began.

But getting here wasn’t just about movement education — it was about having the courage to build something different. I leaned heavily into mindset work, learning how to trust my instincts, take risks, and stay grounded when things felt uncertain. I had to believe — often before there was proof — that I could create a business that reflected my values and truly served women.

Today, LGF is an online movement and coaching program that women can join from anywhere. I design and teach guided weekly programming that blends Pilates, strength training, mobility, and feel-good cardio — all working together to support real life, real energy levels, and real bodies. Members follow a clear rhythm each week, participate in monthly programs and challenges, and receive real coaching and encouragement so they’re not left guessing what to do.

What got me to where I am today is a combination of my background as a dancer and educator, my entrepreneurial confidence that was shaped early in life, and the willingness to take risks — even when it felt uncomfortable — in order to build something that truly helps people.

Lane Grosser Fitness exists because I believe women deserve movement that supports their lives — not one more program they have to push themselves through.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Relatively speaking, it’s been a smooth road in one very important way — I’ve always been clear about who I help and why Lane Grosser Fitness exists. I’ve never felt confused about the purpose of the work or the women I’m here to serve.

But building a sustainable business has not been smooth.

Learning how to grow — not just as a teacher, but as an entrepreneur and leader — has stretched me far beyond what I expected. I’ve had to develop a entirely new skill sets, from marketing and messaging to systems, technology, and business strategy, all while continuing to teach and support my clients.

My first year in business, I barely made any money. But I was deeply motivated because I was building something that felt aligned — something I truly believed in.

Especially in more recent years, when I was finally ready to ask for help, the learning curve grew even steeper. I’ve experimented with bringing in support and working with others on different projects, and I’ve learned that building a team — and building the right systems — is a process. Some seasons showed me how valuable collaboration can be. Other seasons taught me that certain parts of the business are still best led directly by me.

Those experiences helped me develop clearer systems and stronger foundations for LGF, even though at the moment I’m running the business on my own and bring in help on a project-by-project basis.

One of the ongoing challenges has been learning how to grow in a way that protects what already matters most to me — thoughtful programming, real relationships, and truly supporting the women I serve. I’m intentionally building LGF to grow with the same care, integrity, and human connection that it was created with from the very beginning.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Lane Grosser Fitness is an online movement and coaching program created for women who want to feel stronger, move better, and finally stay consistent — without burning themselves out or feeling like they have to start over again and again.

What I specialize in is balanced, sustainable fitness. Inside LGF, I blend Pilates, strength training, mobility, and feel-good cardio into a guided weekly rhythm so members don’t have to guess what to do or how to put workouts together. Everything is designed to work together — to support joints, build real strength, improve how you move in everyday life, and help you actually feel better in your body.

What really sets LGF apart is how I teach.

I don’t just lead workouts — I coach. I give clear cues, explain why things matter, and help women understand their own bodies so they build confidence instead of just following along on a screen. My background as a dancer and educator shapes the way I program and teach — with a deep respect for alignment, quality of movement, and long-term health.

Most of the women who come to LGF aren’t beginners to life — they’re busy, capable, and often overwhelmed. They’ve tried programs that were too intense, too random, or too disconnected from how their bodies actually feel. LGF exists to solve that problem by offering movement that is supportive, intelligent, and realistic for real schedules and real energy levels.

Our members follow guided weekly programming, can join monthly programs and seasonal challenges, and receive real coaching and encouragement along the way. It’s not a massive on-demand library where you’re left to figure things out alone. It’s a structured, supportive experience designed to help women stay connected to movement in a way that lasts.

Brand-wise, what I’m most proud of is that LGF has grown with integrity.

I’ve never built this brand around trends, quick fixes, or extreme messaging. It’s built on care, education, and trust — and on helping women feel capable in their bodies again. The heart of LGF is not just better workouts, but a better relationship with movement.

What I want readers to know is that Lane Grosser Fitness isn’t about doing more.

It’s about giving women a smarter, kinder, and more effective way to move — so fitness becomes something that supports their lives, not something they have to push through.

Before we go, is there anything else you can share with us?
If there’s one thing I’d love readers to take away, it’s this:

You don’t have to wait until life gets quieter, your schedule opens up, or your energy magically comes back to start taking care of your body.

Most women who find me aren’t lacking discipline — they’re carrying a lot. And movement can be one of the most powerful ways to support yourself through a full, demanding life… when it’s taught with care and designed to fit the season you’re actually in.

Lane Grosser Fitness was created to meet women right where they are — whether you’re starting again, coming back after a break, or simply ready for a smarter and more supportive way to move.

You’re allowed to begin gently.
You’re allowed to go at your own pace.
And you’re absolutely allowed to build strength in a way that feels sustainable, not overwhelming.

Contact Info:

• Website: https://www.lanegrosserfitness.com
• Instagram: https://www.instagram.com/lanegrosserfitness
• Facebook: https://www.facebook.com/lanegrosserfitness
• Other: https://www.pinterest.com/lanegrosser/

Image Credits
All images produced by Hannah Holt of Atlanta-based Rosethorn Photo Company