Today, we’d like to introduce you to Nakia Ramsey.
Hi Nakia, so excited to have you with us today. What can you tell us about your story?
My journey into entrepreneurship with Windy City Scents, formerly known as Marie Maurice Candle Company, began from a place of personal searching and a desire for a more fulfilling path. As an empty nester entrenched in a corporate role that no longer brought me joy, I found solace and a therapeutic outlet in making candles. This craft didn’t just serve as a creative escape; it sparked the hope that I could build a business to support my family and finally step away from corporate America.
The transition from a hobby to a business took shape in 2019, significantly propelled by an encounter with Kim Braud of Fleurty Wick. Kim’s willingness to share her knowledge was the catalyst I needed to transform my vision into a tangible enterprise.
However, the journey wasn’t without its trials. In 2020, amidst the unexpected boom brought on by the pandemic, the rapid growth of my business became overwhelming, leading me to close its doors. Yet, the persistent inquiries from past customers, who had grown fond of my candles, prompted me to reevaluate my decision. Their continued interest led to the birth of Windy City Scents, a rebranding that not only aimed to offer great-smelling, non-toxic candles but also to pay tribute to my hometown, Chicago. This city, with its resilience and character, has shaped me into who I am, and I wanted my business to reflect that.
Today, Windy City Scents has achieved remarkable growth. Our products are featured in The Village Market Retail at Ponce City Market, where we’ve sold over 800 candles in just two years. Our reach has expanded to the Black Beauty Collective in Chicago, with plans to extend to Los Angeles. The introduction of our Sip N Pour Candle Experiences has added a new dimension to the business, offering a space for community, creativity, and connection where participants can create their own customized candles.
The path of entrepreneurship is challenging and demands resilience, daily dedication, and a willingness to push both oneself and one’s brand. I’ve learned the importance of networking and the impact of simply reaching out to others to share your passion. Many opportunities have come my way through these interactions. Equally crucial is having a supportive circle, whether it’s friends, family, or peers, to lean on during tough times.
Windy City Scents stands as a testament to the belief that it’s never too late to chase your dreams and build something meaningful. It’s a journey of continual growth, learning, and connection, grounded in my love for my craft and my city.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
The journey with Windy City Scents has been a challenging yet rewarding endeavor, far from a smooth road. Balancing the demands of running a burgeoning business with the responsibilities of a full-time corporate job has been one of the most significant challenges. Juggling two vastly different roles requires meticulous time management, unwavering dedication, and a constant switching of gears between the corporate world and the entrepreneurial spirit of Windy City Scents.
The initial leap into entrepreneurship was met with the hurdle of mastering a new craft and transforming it into a viable business. The rapid growth phase during 2020, while a testament to the brand’s appeal, brought about operational and scalability challenges that were daunting, leading to a temporary closure. This period of reflection was crucial for rebranding and realigning the business with its core values and vision, paying homage to Chicago while maintaining a commitment to non-toxic, quality products.
Expanding the business into new markets and locations while launching the Sip N Pour Candle Experiences added layers of complexity, from logistics to event planning. However, these struggles have underscored the importance of resilience, adaptability, and the support of a community. Despite the hurdles, the journey has been an incredible learning experience, highlighting the possibility of pursuing one’s passion while navigating the demands of a full-time job.
As you know, we’re big fans of Windy City Scents. For our readers who might not be as familiar with the brand, what can you tell them about it?
At Windy City Scents, I craft unique, non-toxic candles that serve not only as a source of light but as an homage to the rich tapestry of experiences and memories associated with my hometown of Chicago. Specializing in creating candles that evoke a sense of place and emotion, each candle is designed to offer a clean, long-lasting burn, with scents that are carefully chosen to inspire and comfort.
What sets Windy City Scents apart is our commitment to quality and the story behind each fragrance. Our candles are known for their ability to transform a space, creating an ambiance that reflects the vibrant spirit and resilience of Chicago. From the bustling streets of the Windy City to the serene landscapes that surround it, our candles capture the essence of these diverse experiences.
I am most proud of how Windy City Scents has grown from a therapeutic hobby into a flourishing business that resonates with so many people. The Sip N Pour Candle Experiences, a unique offering that combines the joy of candle making with social interaction, embodies our brand’s commitment to community and creativity. This initiative not only allows us to share our passion for candle maki$ng but also fosters connections and memories among participants.
What truly sets Windy City Scents apart is the personal journey and ethos behind the brand. Running this business while balancing a full-time corporate job underscores the dedication and passion that fuel Windy City Scents.
This dual commitment showcases our resilience and adaptability, qualities that are imbued in every candle we create. Our story is one of perseverance, community, and the relentless pursuit of a dream, making Windy City Scents more than just a candle company—it’s a testament to the power of following your passion.
Any big plans?
Windy City Scents is set for expansion, aiming to extend our reach into more retail markets and solidify our brand presence. Our major aspiration is to open a brick-and-mortar store, creating a physical space that not only showcases our unique, non-toxic candles but also fosters community engagement through our Sip N Pour Candle Experiences.
This step towards growth reflects our commitment to quality, community, and the art of candle making, as we continue to share the essence of Chicago with a broader audience.
Pricing:
- $35.00 – 12 oz candles
- $22.00 – Room Sprays
- $18.00 Candle Travel Tins
Contact Info:
- Website: www.windycityscents.com
- Instagram: @windycitysscents
Image Credits
The Hyde Park Candle and Ty Pleas Media (@typleas)
