Exploring Life & Business with Patrick Carver of Constellation Marketing

Today we’d like to introduce you to Patrick Carver.

Hi Patrick, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started Constellation for one reason: to help my dad.

He’s a criminal defense attorney who was spending a ton of money on a marketing company that gave him zero clarity, locked him into a long-term contract, and somehow kept convincing him to spend more — even though he wasn’t getting any new cases.

That lit a fire in me.

I had a background in digital marketing, so I jumped in to help. We cleaned up the mess, got his site ranking, and new business started coming in. That moment made something click — this wasn’t just about my dad. It was about a broken industry filled with agencies selling fluff, not results.

So I built Constellation to be the opposite of that. No long contracts. No BS. Just clear, ROI-driven marketing exclusively for law firms. Since then, we’ve grown to support 100+ firms, generated over $50 million in revenue for clients, and built a team I’m insanely proud of.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not a smooth road — more like a legal pad full of scribbles, crossed-out ideas, and late nights.

When I started Constellation, I had a clear vision: help law firms grow with honest, ROI-focused marketing. But knowing what you want to build doesn’t mean you immediately know how to build it. In the early days, I was doing everything — sales calls in the morning, managing SEO campaigns at lunch, and troubleshooting websites at midnight. There was no team, just grit and Google Sheets.

One of the biggest hurdles was trust. Lawyers — rightfully so — are skeptical of marketing agencies. Most have been burned before, and I had to work twice as hard to prove we weren’t like the rest. That meant going out of our way to be transparent, backing everything with data, and saying “no” to tactics that looked good on paper but didn’t drive real results.

There were also moments where growth outpaced infrastructure. We’d sign a wave of new clients, and suddenly our systems were straining. I had to learn how to hire the right people, document processes, and shift from being in the business to running the business.

It’s still not perfect — nothing ever is — but every misstep taught me something. And if there’s one thing I’ve learned, it’s that the hard parts are what make the wins mean something.

Alright, so let’s switch gears a bit and talk business. What should we know?
Constellation Marketing is a performance-driven digital marketing agency that helps law firms grow — and I mean actually grow — by generating consistent, high-quality leads. We specialize in SEO, website development, and advertising for law firms, with one goal: helping our clients sign more cases and hit seven figures (and beyond) in revenue.

We’re not generalists. We don’t do restaurants one week and a plumber the next. We work exclusively with law firms — and we’re pretty damn good at it. We’ve helped over 100 solo and small firms generate more than $50 million in revenue. Our clients don’t just “look better” online — they get more consultations, more calls, and more signed cases.

What sets us apart is that we’re built pro-attorney. We started this business because my dad — a criminal defense lawyer — was getting scammed by a big-name marketing company. So we built Constellation to be everything those agencies aren’t: transparent, accountable, and laser-focused on ROI. We don’t lock clients into contracts, and we don’t hold their websites or ad accounts hostage. Our clients own everything, and they stay with us because we get results — not because they’re stuck.

We don’t do fluff. We don’t inflate numbers. And we don’t sell hype. We’ve built a team of strategists who are honest, communicative, and actually care — and that’s reflected in our 98% retention rate. That’s unheard of in this space.

So if you’re a law firm owner who’s tired of guessing whether your marketing is working, or worse — knows it isn’t — we’ll show you a better way. Results first. Contracts are always month-to-month. Let’s grow your firm the right way.

What quality or characteristic do you feel is most important to your success?
If I had to boil it down to one thing, it’s consistency.

I’m not the smartest person in every room. I don’t have the flashiest pitch. But I show up, every day, without fail. Whether it’s solving a client problem, tweaking a strategy, or figuring out how to grow the business — I just keep showing up and doing the work. Over time, that compounds.

Consistency is what helped me build trust with skeptical attorneys. It’s what helped turn one client into 100+. It’s also what allowed us to build a team and culture where people take ownership and push for results, not because someone’s watching over their shoulder, but because that’s just how we operate.

So while I’d love to say there’s some secret formula, the truth is less sexy: show up, care deeply, and keep going. That’s what’s moved the needle for me — and for the business.

Contact Info:

• Website: https://goconstellation.com/
• Instagram: https://www.instagram.com/constellationmktg/
• Facebook: https://www.facebook.com/goconstellation
• LinkedIn: https://www.linkedin.com/company/constellation-marketing
• Twitter: https://x.com/goconstellation
• Youtube: https://www.youtube.com/@goconstellationmarketing