Today we’d like to introduce you to Peter Parker.
Hi Peter, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started my career in the basement of my father’s house in Rochester New York. When my dad, who at the time was a DJ, told me to “never touch his DJ equipment when he wasn’t around”. So, in my 15-year-old mind, I heard him say, please feel free to use my turntables and vinyl record collection as soon as I leave the house. It wasn’t long after that I discovered that I had a talent for mixing two records together to make a completely new song. My first DJ job was at a skating rink called United Skates of America, I also double as the Birthday Party mascot, Skatesaurus, which was a dinosaur costume that I would put on and entertain the children while wearing roller skates and dancing to the hokey pokey.
It was when I was in High School that I started interning at a local radio station and begun to DJ in Night Clubs throughout the city. Soon DJing in Clubs turned into having a radio mix show on Saturday nights. I happened to come into the radio station one day during office hours to pick up my check, and what I saw blew my mind. Several people in the radio office were dressed up and carried themselves in a way that I had never experienced. They were making phone calls, conducting meetings, and collecting checks from advertisers that I had heard on my radio station. I had no clue these people were called Account Executives and that they were the ones who are responsible for generating adverting clients and marketing campaigns. Now mind you, I was only 17 years old and hadn’t had much life experience at that time. It was at that moment that I decided I too was going to become a mover & shaker in this industry.
My very first Account Executive job was at 106.7 Kiss FM in New York, where I quickly advanced as a lead revenue generator for the broadcast company that I was working for at the time. A few years later, there was an open opportunity for an Account Manager in Atlanta, GA and I asked if I could be transferred. The 1996 Olympics were approaching, and I thought to myself that this would be a great experience for me to move to Atlanta where the action was going to happen.
Throughout my career in Atlanta, I moved around to several broadcast companies, some good and some not so good. I was moved to several different markets around the country to manage different radio stations, but I found myself burnt-out and discouraged the state of the industry. It is now 2017, and the radio industry was mostly controlled by three major corporate companies who decided to automate their programing and get rid of most of their on-air talent in order to streamline production and cut costs. This shift in the radio broadcasting industry watered down the music, and there were very few local on-air personalities left. Syndicating radio shows from other markets didn’t connect with local listeners or advertisers.
I had gained so much knowledge and experience from every broadcast company that I’ve worked for, and now it was my time to take a leap of faith and start my own digital marketing & radio broadcast company. My first try at this new adventure was short-lived, however, I gained more experience that gave me confidence to try it again. The second digital radio station that I started was also short-lived for reasons out of my control. Months went by and I decided to take a trip with my brother to Thailand and southeast Asai, where I realized that American Music and culture is Worldwide, and I needed a way to reach not just the people at home but a global audience. Once I returned to the United States, I started what now today is Fuzion Digital Media and Fuzion Radio. We are broadcasting in 149 countries around the world, and we are in a position to become a leader in the digital marketing landscape.
I’m currently the CEO of Fuzion Digital Media & Fuzion Radio, I’ve recently got engaged to the love of my life, and I’m back on-air broadcasting on my show called The Global Beatdown which can be heard on our Mobile APP, Roku Channel, IHeart Radio, Spotify, Tidal, YouTube, and Amazon just to name a few, I continue to gain new knowledge of technologies that will help us grow and scale up as a Priemer Digital Broadcasting and Marketing Company.
Thanks – so what else should our readers know about Fuzion Digital Media & Fuzion Radio?
Fuzion Radio & Fuzion Digital Media is a full-service digital advertising technology and radio broadcasting company. We specialize in advertising and marketing solutions by utilizing a multi-platform approach which includes, On-Air Commercials, Targeted Display Ads (Behavioral, Keyword, Ad Networks), Geo-Targeting, Video Ads, Retargeting, PPC, SEO and Reputation Management, Facebook and Instagram, Mobile Conquesting, Native Advertising, Household IP Targeting and Live Chat.
Fuzion Podkast Studio is also available for anyone that would like to broadcast their content worldwide on several digital and streaming platforms while having the professional broadcast experience.
Contact Info:
- Email: pparker@fuziondigitalmedia.com
- Website: www.myfuzionradio.com and www.fuziondigitalmedia.com
- Instagram: @peterparkeratl @myfuzionradio
- Facebook: @peterparkeratl
- Youtube: https://www.youtube.com/channel/UClz60xK5tSpaLQKX8ZgVB8A
