Today we’d like to introduce you to Shameer Lorde.
Hi Shameer, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I grew up in Brooklyn, New York, raised by a single mother. Life wasn’t easy. Brooklyn can be a dog eat dog environment, and from a young age I understood that nothing was going to be handed to me. My father wasn’t around, so my mother was everything. She came to this country from another place and worked incredibly hard to build a better life not only for herself but for me as well. Watching her work the way she did shaped my mindset early. It showed me what sacrifice looked like and what it meant to fight for a better future.
Music was one of my biggest influences growing up. It gave me a voice and a way to process the world around me. I started as an artist first, and creativity has always been a core part of who I am.
One of the earliest moments I realized I wanted more for my life was simply watching my mom grind every day. I saw how hard she worked to keep things together. That planted something in me. I knew I wanted to build a life where the struggle didn’t define our future.
Years later my journey took me into the Army, which added another layer of discipline to my life. I already came from a structured household where my mom didn’t play when it came to responsibility, but the military reinforced something powerful: no matter the pain, the mission is the mission. It taught me mental toughness and the ability to keep pushing forward even when things feel like they’re at their breaking point.
Eventually my wife and I relocated to Georgia. That period of life tested us in ways we didn’t expect. Even though I had a job, we struggled to secure stable housing. Between strict requirements and rental scams, it became incredibly difficult to find a place. For a while we bounced between Airbnbs. Eventually one of those stays turned into a sublease situation with a host who showed us real kindness during a tough time. I still stay in contact with him to this day.
Around that time I had transitioned into freelancing, and while I was making decent money, the living situation made it difficult to actually build financial stability. There were also moments where we simply weren’t as cautious with money as we should have been. That combination created a cycle that wasn’t sustainable.
The breaking point came last year. I remember thinking to myself, “I can’t continue to live like this.” Especially when my calling is to help other people live life on their own terms. If I was going to speak about purpose and transformation, I had to hold myself to that same standard. A good friend allowed us to stay with him temporarily, and I set a personal deadline. I told myself that things were going to change, and I followed through.
Throughout my life I’ve always been someone who helps people. Whether it was through music, audio engineering, conversations, or simply giving guidance. What I eventually realized was that helping people wasn’t just something I did, it was something I needed to structure and build around.
That realization led me to fully develop Shameer Empowers You (SEY). The idea had been around for years, but during COVID I decided to finally take it seriously.
What I kept seeing in people was the same pattern: incredible potential being wasted because of overthinking, fear, and lack of belief in themselves. So many people have ideas, dreams, and abilities but stay stuck in planning instead of taking action.
Today my mission is simple but powerful. I help people get clear, stop overthinking, and move into action so they can create the life they truly want and deserve.
The bigger vision goes far beyond individual success. I want to help people build generational wealth, empower communities, invest back into urban neighborhoods, and inspire the next generation to dream bigger than their circumstances.
Because if there’s one thing my journey has shown me, it’s that your starting point does not have to define your ending.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road. Like many entrepreneurs, my journey has come with a lot of lessons, setbacks, and moments that forced me to grow.
One of the biggest challenges has been learning how to navigate uncertainty while still believing in the bigger vision for my life. There were seasons where things didn’t look the way I imagined they would. Moving to Georgia was one of those times. Even though I had a job and was working hard, but as I stated there were other factors that made it hard. But even during that time I had to face the reality that the situation wasn’t sustainable long term. It forced me to take a deeper look at my decisions, my finances, and the direction I wanted my life to go.
Another challenge has been overcoming the internal pressure that comes with wanting to help people while still building your own foundation. When your mission is to inspire others and talk about purpose and action, you have to hold yourself to that same standard. There was a moment where I had to be honest with myself and say, “If I’m going to help others live life on their own terms, I have to fully commit to doing the same.”
That moment pushed me to reset my focus and take my mission more seriously.
The biggest lesson through it all has been resilience. Challenges will always show up, but they don’t define the outcome unless you let them. Every obstacle I’ve faced has reinforced the same mindset: no matter what the situation looks like, you keep moving forward and stay committed to the mission.
As you know, we’re big fans of Shameer Empowers You. For our readers who might not be as familiar what can you tell them about the brand?
Shameer Empowers You (SEY) is a personal development and empowerment brand focused on helping people break out of overthinking and step into action. At its core, the mission is simple: help individuals gain clarity, make powerful decisions, and start building the life they know they’re capable of living.
Through coaching, speaking, content, and educational resources, SEY works with purpose driven individuals, creators, and early stage entrepreneurs who feel stuck between ideas and execution. Many people have vision, ambition, and talent, but they struggle with doubt, perfectionism, or not knowing where to start. My work focuses on helping them cut through that noise, get clear on their direction, and begin moving forward with confidence.
What sets my approach apart is that it’s not just theory or motivation. My work centers around decision making and execution. I believe one clear decision can change the direction of a person’s life, and much of my framework focuses on helping people move from hesitation into action. That philosophy is reflected in programs like the Execution Lab, where individuals are guided through structured steps to turn ideas into real momentum.
Another part of what makes the brand unique is that it comes from lived experience. Everything I teach is grounded in lessons I’ve had to learn personally through adversity, discipline, and rebuilding. Because of that, the message resonates with people who want honesty, practicality, and real transformation rather than surface level inspiration.
Brand wise, what I’m most proud of is the mission behind SEY. The goal has never been just personal success. The bigger vision is impact. I want to help people build confidence, create generational wealth, strengthen communities, and empower the next generation to believe their dreams are achievable.
Ultimately, SEY exists to remind people that their life can change the moment they decide to move differently. Sometimes the difference between staying stuck and building the life you want really does come down to one decision.
Can you tell us more about what you were like growing up?
Growing up, I was raised in a Christian household where values and structure were important. It was the kind of environment where you were expected to be home before the street lights came on, respect your elders, and stay focused on doing the right things. My upbringing was pretty straightforward. I went to school, came home, and stayed out of trouble unless I had an after school activity.
Personality wise, I was disciplined early on because of how I was raised. My mother made sure I understood responsibility and accountability, and that shaped the way I approached life even as a kid. At the same time, I was always thoughtful and observant, someone who paid attention to what was going on around me and tried to understand people and situations.
One of my biggest interests growing up was basketball. I loved the game and spent a lot of time playing whenever I could. It gave me an outlet for competition, focus, and teamwork. Sports, along with music, were big parts of my life and helped shape the creative and driven mindset I carry today.
Looking back, those early experiences taught me discipline, faith, and resilience, all of which continue to influence the way I approach life, business, and the work I do today.
Pricing:
- Execution Lab (3 Week Accelerator): Starting at $497
- 6 Week Coaching Program: $1,500
- Speaking Engagements / Workshops: Custom pricing based on event and audience size
- Digital Products (ebooks & guides): Starting at $9.99
Contact Info:
- Website: https://www.shameerempowersyou.com
- Instagram: https://www.instagram.com/shameerempowersyou
- Facebook: https://www.facebook.com/shameerempowersyou
- Youtube: https://www.youtube.com/@shameerempowersyou/
