Today we’d like to introduce you to Sim Walker
Hi Sim, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I am Sim Walker. I grew up in the food industry and have worked in restaurants all my life. I moved to Atlanta in 2013 to open Negril Village Atlanta. Since then I expanded to Ms. Iceys Kitchen in Decatur and then APT 4B in Buckhead. Typically, restaurateurs may start with a food truck and then move into a brick and mortar. But in my case I started in with restaurants and expanded into a food truck. Two factors made the food truck attractive to me. 1. It was a deal I couldn’t refuse. Someone sent me a picture of the truck, told me the price and I bought it sight unseen. I had the truck shipped from New Jersey and never actually saw it in person until it arrived. 2. I was living in Southwest Atlanta and saw the truck as a method to bring another food option to the area without the expense of building out a restaurant and kitchen. It was a mobile restaurant on wheels that I could take wherever. And still is to this day. That’s what I love most about it.
Can you talk to us a bit about the challenges and lessons you’ve learned along the way. Looking back would you say it’s been easy or smooth in retrospect?
Food trucks are undoubtedly hard work and not for the faint of heart. Learning the mobile food business has been a challenging journey that I’m still navigating.
The permitting process, for example, is incredibly complex and can be quite a nightmare. I truly wish there was a more logical and streamlined way to obtain permits. Beyond that, I’ve had to learn the best locations, the optimal times to operate, and the right people to collaborate with. Finding events is almost like a second job – from signing up for festivals and waiting for acceptance to executing the events successfully.
Then there’s the truck itself, which presents its own set of challenges. Something always seems to be breaking. For instance, at the end of last season, my engine blew out, and I had to replace it – that was a major headache! Just when I think I have things figured out, a new obstacle seems to pop up.
Despite these challenges, I’m optimistic. Give me two more years, and I hope to have mastered the intricacies of the mobile food business.”
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
Untitled Food Truck is a gourmet street food truck stationed at 30 North Ave NE in Atlanta, Georgia. Our menu features unique offerings such as the NYC Chopped Cheese Sandwich, Smash Burgers, Oxtail Loaded Fries, and Jerk Chicken Tacos. We pride ourselves on providing gourmet-quality street food, setting us apart from the competition. Our Chopped Cheese is second to none, and our Oxtails are truly unparalleled.
I’m particularly proud of our unique product mix. Our menu is distinctive and can be challenging to describe at times. I often refer to it as a Jamaican-Mexican mashup with a New York twist. However, the best way to understand our food is simply to try it and form your own opinion.
We also offer catering services for events and can be invited to offices, apartment complexes, or festivals. We serve lunch daily from 11 AM to 3 PM, and we’re also open late nights. You can find us on UberEats for convenient delivery.
Can you share something surprising about yourself?
Before I started in food business I thought my career would have been a hip-hop music producer. I used to make beats all day every day. I use the same elements from making music in the restaurant industry. I sample compositions and make them my own.
Pricing:
- NYC Chopped Cheese $14
- Tacos $7
- Housemade Beverages $5
- Catering $20 per person +/-
- Location Minimum $500
Contact Info:
- Website: https://www.untitledfoodtruck.com
- Instagram: @untitledfoodtruck
- Facebook: @untitledfoodtruck
Image Credits
I took all images
