Exploring Life & Business with Toris Montez of Another 24

Today we’d like to introduce you to Toris Montez.

Hi Toris, thanks for joining us today. We’d love for you to start by introducing yourself.
I was born in Norfolk, Virginia but moved to Atlanta when I was 4 years old. So Atlanta is home for me. As far as how I got started on the path that I’m on now it started in college. I actually started out doing music. I took piano lessons in high school and that turned into an interest in music production. In college and after I was producing and engineering. I did it for a long time.

The problem with being on the music production side, you’re at the mercy of the artist. They decide what songs are released, what songs are on their projects, and what videos they shoot. I remember being in a session thinking “are we actually going to put this song out?” I enjoyed making the music, and the friendships and relationships I was building but I wasn’t having the traction that I wanted at that point. From there I decided I needed to pivot.

I was watching a lot of content at that time; The Breakfast Club, DJ Vlad TV and platforms like that. That gave me the inspiration to start interviewing the people I was around. They all had interesting stories, big personalities and a lot of insight on life and those things come across well on camera. Also, not everyone will make it to The Breakfast Club but their stories are just as inspiring and interesting and deseve to be told.

At first Another 24 started out as a platform for artists and creatives but it has since transformed in to an entire personal branding agency for all entrepreneurs, CEOs, founders, doctors, therapist, coaches etc.

We all face challenges, but looking back would you describe it as a relatively smooth road?
It has not been a smooth road. Far from it. Building Another 24 has unfolded alongside some of the most challenging seasons of my life. I’ve experienced job loss, financial uncertainty, relationship strain, and moments where my mental and emotional resilience was pushed to its limits. These aren’t abstract hardships; they are deeply human ones, and carrying them while building something from nothing has been humbling.

Entrepreneurship has a way of revealing what you truly believe. For me, it strengthened my relationship with God in a very real and practical way. When stability disappears and outcomes are uncertain, faith stops being conceptual and becomes foundational. I learned quickly that I couldn’t rely solely on my own strength, planning, or intellect, I had to trust God daily, sometimes moment by moment. In that sense, building this company didn’t just shape my professional life; it elevated my spiritual one.

Starting a company from scratch is extraordinarily difficult. You are responsible for defining your purpose, creating an offer, pricing it correctly, and delivering real value… all while still needing to survive. There is no clear roadmap, no guaranteed income, and no pause button while you search for clarity. The pressure is constant, and the uncertainty forces you to confront yourself honestly.

Entrepreneurship is not for the faint of heart. It demands discipline, humility, resilience, and an uncommon tolerance for risk. But it also has a way of forming character. Looking back, I can see that the struggle was preparation. Every challenge required faith, every setback demanded endurance, and every small victory felt like confirmation that perseverance, when paired with trust, produces something lasting.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Another 24 is a personal branding agency built for founders, CEOs, and entrepreneurs who understand that attention is currency, but don’t have the time or desire to become full-time content creators.

At its core, Another 24 specializes in turning conversations and ideas into authority. We produce high-quality podcast interviews and separate, dedicated personal brand shoots, then transform that footage into consistent, strategic content that positions our clients as credible, visible leaders in their space, without them having to touch a camera, edit a video, or post daily themselves.

What sets Another 24 apart is that we’re not chasing virality. We’re building positioning. While some content studios focus on trends, gimmicks, or follower counts, we focus on clarity, consistency, and credibility. Our sit-down interviews are designed to extract real stories, hard-earned insight, and point of view, while our personal brand shoots are designed to capture opinion-driven, educational, and personality-forward content. Together, these shoots routinely turn into 30–60 days of ready-to-post content from a single session.

We’re known for our clean visual style, thoughtful interview format, and the ability to make people feel both comfortable and challenged on camera. The result is content that feels human, intelligent, and intentional, not scripted or performative. In many ways, the podcast is just the front door; the personal brand system behind it is what creates real leverage.

Brand-wise, what we’re most proud of is consistency. Over several years, Another 24 has produced dozens of interviews and personal brand campaigns for entrepreneurs, executives, creatives, and community leaders, without relying on ads or viral moments. Everything has been built through discipline, repetition, and belief in the long game. That consistency has allowed us to refine a repeatable process that reliably turns a few hours of filming into months of high-quality content.

What we want readers to know is simple: Another 24 exists to give serious people a serious presence online.
If you’re a founder, CEO, or entrepreneur who knows visibility matters, but refuses to let content creation distract you from running your business, we exist for you. Our work lives at the intersection of media, branding, and strategy, and our goal is to help leaders become recognizable, respected, and remembered.

In short: we don’t just document stories, we build personal brands that last.

What would you say have been one of the most important lessons you’ve learned?
The most important lesson I’ve learned is that clarity is not required for beginning. You don’t need to have everything figured out to start, you just need to move. The early stages will be uncomfortable, imperfect, and often discouraging, but that’s not a failure; it’s growth. It would be unreasonable to expect mastery in something you’ve never done before. It’s ok to be a beginner.

I’ve also learned that you cannot take people’s opinions to heart. Most people will interpret your path through the lens of their own experiences, limitations, and fears. They don’t mean any harm. They’re just human. But they cannot see what you see, because they don’t have your vision. Their advice may reflect what worked for them, but it is not a blueprint for your life.

Ultimately, you have to trust the vision God gave you and accept that understanding often comes after action, not before it.

Contact Info:

• Website: https://another24atl.com
• Instagram: https://instagram.com/torismontez
• LinkedIn: https://www.linkedin.com/in/toris-montez-944932139/
• Youtube: https://youtube.com/another24atl