Hidden Gems: Meet Alex Turner of AlexFinanceNYC.com

Today we’d like to introduce you to Alex Turner.

Hi Alex, it’s an honor to have you on the platform. Thanks for taking the time to share your story with us – to start maybe you can share some of your backstory with our readers?
I’m Alex: a millennial husband, father, self-made millionaire, and future multi-millionaire. Ten years ago, I was completely broke and struggling to make ends meet due to poor spending habits and a lack of any financial knowledge. I was a twenty-something-year-old bachelor in New York City trying to find a way to balance my lifestyle and my bills. I was driving a fancy car that I couldn’t afford, overwhelmed by my five-figure student loan debt, and was struggling to pay my Manhattan rent on my retail salary. I didn’t know what a net worth was at that time, but let’s just say mine was deep DEEP in the red.The worst part was that I was losing hope; I had no plan and didn’t know where to start. I had a Bachelor’s degree in Media & Communications, but was never taught financial literacy or how to manage my money. Up to this point, I had normalized racking up debt and living check to check liKe everyone around me. I didn’t know any millionaires, happy retirees, or anybody who was debt free. Still, somehow, I felt a sense of dissatisfaction with my situation, and I knew that I didn’t want to live like this forever. One day I broke down and realized that something had to change and that I had to be the one to save me, my family, and future Alex. Let me tell you about that day and how it inspired me to break up with broke.

About a year after I had moved into my own apartment, I went back to my childhood home to visit my mother. As soon as I walked through the door, I could tell that something was wrong. The mood was somber, and my mom’s energy was unusually low. My mom is a very strong and reserved person, so it took a good amount of prying for her to finally tell me what was going on. She broke down and told me that after more than thirty years of marriage – and knowing each other since they were teenagers in Antigua – my father packed up all of his belongings and left.They were getting divorced. I felt a flood of emotions: shock, disbelief, confusion, anger, sympathy, and sadness; but most of all, I felt an overwhelming urge to rescue my mom—financially and emotionally. My father had been the breadwinner for my entire life. I had no idea how my mother would survive financially without him. She is the most generous person I know—someone who would always help a stranger in need and give her last for those she cared about.But, how would she survive and thrive on her own in this new chapter without having a financial foundation to stand on?

My parents were hard workers and always preached the importance of saving, but beyond being able to cover small emergencies, I was pretty sure my mom wasn’t prepared to retire early or that there was some lofty trust fund or inheritance that would step in to replace my dad’s financial contributions. Our family was far from rich, lacked financial literacy, and had no plan for anything like this. Finances weren’t discussed openly in my house so I could only assume that suddenly going from a two-income household to one was going to have a serious impact. It immediately became clear that I needed to find a way to help my mom FAST. But there was another problem: I was beyond broke. I’m talking living paycheck to prayer! I couldn’t help myself let alone help her. This was a huge blow to my self-esteem and ego, but it was also the wake-up call that I needed. I didn’t have time to feel sorry for myself. I had to figure out away to improve my situation so that I could be a better resource for my mother. That day my financial journey began.After spending some time comforting my mom, I went home and got to work. First, I studied the popular finance gurus to get a basic understanding of personal finance principles. Learning about their different paths and tips motivated me, but I didn’t feel like I had a clear approach that aligned with my personality and goals.

Next, I web searched a ton of questions like, “How do most people get rich?”, “How to save more money on a low salary?”, and “What’s the fastest way to become a millionaire?”Through hours and hours of research and traveling down one financial rabbit hole after another, I discovered the power of living below my means, budgeting, debt elimination, investing, and compound interest. There was a ton of guidance available from all of these sources, but wealth building still felt overwhelming, complicated, and intimidating. I found information and inspiration, but what was missing was a clear and realistic action plan. I needed to figure out a process that was easy-to-follow and tailored to an ordinary person like me: a middle-class professional from humble beginnings who wanted to improve his financial habits, create generational wealth, and relieve financial stress and anxiety for myself and my loved ones.
I combined all of my research into a game plan and made a promise to myself that I would lock in and follow that plan until my net worth was in the green and I no longer felt anxiety, stress, and shame every time I opened my banking app. Day by day, dollar by dollar, I slowly started budgeting, paying off my debt, saving up an emergency fund, tracking my expenses and investing what I could.

My process definitely had some trial and error, ups and downs, and wins and losses. I had to sort out what worked from what didn’t, adjust my pace at times, pivot whenI hit a roadblock, and change habits and environments that were no longer serving me. Then I built momentum that became addictive. Seeing the financial growth felt amazing, but the best feeling was being able to help my mom cover her bills and pay off her own debt too. I knew that I had found something that worked and that could help others do the same thing. I proved to myself that someone like me could build wealth without any formal financial expertise, gimmicks, or costly commitments and i knew i had found my purpose helping women to do the same.

Fast forward to today. I went from a net worth of negative $55k to a $1Millon+ net worth including: Six-figure investment portfolio, Six figures in home equity Five figures invested for my toddler’s future Owning the luxury car of my dreams
Zero school, auto, or consumer debt 800+ credit score Financial peace of mind Improving my own situation also allowed me to help my mom build financial security, assist my wife with paying off her car debt and several of her student loans,
and to give generously to causes that matter to me. Now, I actually look forward to checking my net worth each day and creating new financial goals for myself and my family. That one decision to stick with a plan to prioritize my finances over my lifestyle changed my life in ways I never dreamed possible. The same can happen for you.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I didn’t just “save money”—I made a plan and lived it. The road less traveled looks like this: while everybody else is spending freely, you’re budgeting every penny. While people are upgrading, you’re stacking. While they’re living for the weekend, you’re home building a foundation. People questioned it, joked about it, and doubted it. And because this road is lonely sometimes, I had to become my own motivation.

I missed out on a lot of fun nights, skipped trips and splurges I could’ve “afforded” in the moment, and watched people enjoy stuff I had to say “not yet” to. i had to learn how to sit in discomfort patiently without quitting. I dealt with the nay-sayers who thought I was doing too much, being cheap, or “acting different.” I felt the doubts, and still kept going—reminding myself daily that my financial plan wasn’t about looking good right now, it was about being free later. And the hardest part? There wasn’t a crowd cheering me on—I had to trust the process, and keep choosing the long game even when the short-term looked way more tempting.

Appreciate you sharing that. What should we know about AlexFinanceNYC.com?
AlexFinanceNYC is a financial coaching brand built for people who are tired of feeling stuck and want a clear, confident plan for their money. We help everyday people turn chaos into structure by teaching budgeting that actually works in real life, creating step-by-step debt payoff strategies, and building simple investing starter plans so clients can grow wealth consistently—not just talk about it.

What we’re known for is making money simple and actionable. We don’t overwhelm people with jargon or shame them for where they’re starting. Instead, we give clients a framework they can follow: get organized, get intentional, and build habits that last. Our specialty is helping people go from “I’m overwhelmed and behind” to “I know exactly what to do next,” with coaching that’s practical, structured, and accountability-driven.

What sets AlexFinanceNYC apart is the combination of real-world strategy + real-life empathy. We meet clients where they are, but we don’t let them stay there. Every plan is customized, and the coaching experience focuses on execution—weekly checkpoints, clear milestones, and tools clients can keep using long after coaching ends. We focus on behavior and systems, because that’s what creates long-term change.

Brand-wise, we’re most proud of how much trust we’ve built by staying consistent and authentic. AlexFinanceNYC isn’t just a name—it’s a movement toward financial freedom. From our coaching programs to our educational content, everything is designed to help people feel empowered, not intimidated. We’re also proud of our message: you don’t need to be perfect to build wealth—you just need a plan, discipline, and the right guidance.

What we want readers to know is that AlexFinanceNYC offers more than “tips.” We offer transformation. Whether it’s 1-on-1 coaching, group challenges, workshops, or digital resources, our goal is always the same: help people create stability now and build wealth over time. If you’re ready to stop guessing and start moving with purpose, AlexFinanceNYC is here to help you make money a tool—not a source of stress.

So maybe we end on discussing what matters most to you and why?
What matters most to me is fulfilling my purpose by helping women change their lives through financial clarity and confidence. I’ve seen how money stress can shrink someone’s world—how it affects decisions, relationships, self-worth, and the way you see your future. Helping women build a plan, take control, and start winning with their money isn’t just practical—it’s personal and powerful.

It matters to me because confidence changes everything. When a woman knows where her money is going, has a plan for debt, and starts investing in her future, she moves differently. She’s not just “getting by”—she’s building options. And that’s what I want for every woman I work with: to feel confident, protected, and excited about the future she’s creating.

Pricing:

• Book – Break Up With Broke Digital Copy $20
• Book – Break Up With Broke Physical Copy $30
• 1 Time Transformation Session – $400
• 3 Month Coaching Program – $1000

Contact Info:

• Website: https://www.AlexFinanceNYC.com
• Instagram: https://www.instagram.com/alexfinancenyc
• Facebook: https://www.facebook.com/p/Alex-Finance-NYC-61571920855753/
• Youtube: https://www.youtube.com/@alexfinancenyc
• Yelp: https://www.yelp.com/biz/alex-finance-new-york
• Other: https://maps.app.goo.gl/MekVmWw9ME21bZSB8