Today we’d like to introduce you to April Harden
Hi April, thanks for joining us today. We’d love for you to start by introducing yourself.
Hello, Hello!!
Let me first just say, thank you all so much for this wonderful opportunity.
I’ve always had a love for baking. It runs deep in my family. But what got me started was baking for a non profit girls group. At the time it was just a hobby. But after I was put in an unfortunate situation, I used my time wisely and took advantage of opportunities like getting certifications in Culinary Arts/ Baking.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not. There’s been plenty of times where I’ve wanted to give up.
The road hasn’t always been smooth, but each challenge has helped me grow. One of the biggest struggles has been obtaining the capital to expand my business. Since I’ve been working as a sole proprietor for the past four years, balancing all aspects of the business—from baking to managing operations—has been tough without any assistance or support. Competing with businesses that have access to wholesale pricing has also been a challenge, as they often have an advantage when it comes to costs. Additionally, marketing has been difficult due to limited funds, which makes it harder to reach a wider audience. Despite these hurdles, my passion for baking has driven me to keep pushing forward, finding creative solutions and staying committed to the quality and uniqueness of my service.
We’ve been impressed with Dvine Sweets, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
We specialize in custom luxury cakes & wedding cakes for ALL occasions!
In a world filled with countless baking businesses, each with their own charm and creativity, it’s easy to feel lost in the mix. But what sets us apart from others is our quality ingredients. The love and passion we put into each order, no matter how big or small. We’re very hands on from start to finish. My journey as a baker is rooted in passion, integrity, community, and commitment to crafting experiences, not just products. It is this combination that sets me apart from the rest.
I’m most proud of the doors of opportunities that my baking business has taken me, my growth over the years, and building a strong brand identity that reflects quality, creativity, and community. Establishing a loyal customer base through exceptional products and engaging storytelling about ingredients and baking processes is also key. Being recognized for sustainability practices and giving back to the community would be another significant achievement. Ultimately, it’s about creating a memorable experience that resonates with customers.
I’d like people to know that we offer:
Quality ingredients
Custom Orders
Sustainability
Customer Service
Community Engagement
So, before we go, how can our readers or others connect or collaborate with you? How can they support you?
People can work, collaborate, and support our company by:
1. Custom Orders: Customers can place custom orders for events like birthdays, weddings, and celebrations.
2. Collaborations with Local
Businesses: We’d love to partner with florists, event planners, restaurants, or cafes to create joint offerings or events.
3. Social Media Engagement:
Following and sharing content on social media platforms to help spread the word. It’s FREE!
4. Gift Certificates: Purchasing gift certificates for family & friends.
5. Feedback and Reviews:
Leave us a review and feedback to improve offerings and attract new clients.
Contact Info:
- Instagram: https://www.instagram.com/dvinesweets_/profilecard/?igsh=MWN6aXhvZzVoMG9jMQ==
- Facebook: https://www.facebook.com/share/1B4AuM4yaj/?mibextid=LQQJ4d
