Today we’d like to introduce you to Avishek Ganguly.
Hi Avishek, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
It’s a story of planting seeds for the next generation.
When I graduated from University of Connecticut, I didn’t have the best grades or the best internship or the best job opportunities. I had to apply myself, learn new skills and develop myself into what I am today.
In 2017 I started working at VDart as an entry level associate and through continuous learning and growing the business, today I’ve become the Director of our digital marketing/branding practice managing celebrities, athletes, executives, and small businesses worldwide from Atlanta.
Today my team and I manage over 3,000,000+ followers on social media worldwide. Our new marketing agency is called “Hidden Curve” because I believe every person has a hidden potential and every brand has a Hidden Curve. This company has created jobs in both America and India and I am truly grateful for it.
But that’s where my story changes.
As artificial intelligence was on the rise, the business grew even further. But that’s when I noticed the negative impact in my industry. As more and more automation tools came to the market, the less entry level jobs started being offered. I saw kids message me from high school to college asking for any type of help and support.
So I started the VDart Internship Department. Today I personally help guide more than 50+ students per year with partnership with Fulton County Schools and other various private institutions helping kids get into college and get faster access to entry level jobs. In the last 3 years of doing this, I’ve helped over 250+ kids.
I do this out of sheer love – I do this because no one did it for me – and if don’t help our own community, then who will?
I don’t get paid extra to do this, I don’t get paid from the schools or my employers. This is pure time and energy I spend on helping my community. My favorite part is collecting the thank you notes and the acceptance letters of my students. I am still in touch with kids who’ve gone to college, graduated and received their first job because of the program I’ve created.
The real beauty is I don’t deny any student from learning. It doesn’t matter what school they go to, what GPA or grades they have, if they are willing to apply themselves and put in the effort – they get a spot on my team.
I am a firm believer in “Your efforts determine your success”. My job is simply opening the door for them. I’m proud to say that 85% of my graduates go on to study in Ivy League universities and work for Fortune 500 companies.
I hope when they become my age, they do the same for the next generation.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has been tremendously difficult. In order to grow a business it requires a ridiculous amount of sacrifice. It means saying no to seeing your friends or family. It means every day in your life is a business day. It means you have to think of everything at the same time – from performance, to people, to innovation, to accounting, to HR, to IT needs; all at the same time while making sure your clients are happy and the bills are getting paid. It is not for the weak stomach.
While growing my practice, delivering to now 10+ clients worldwide, I still find the time to train, mentor and coach these kids. It’s almost like an act of community service.
It’s a beautiful experience where kids get to experiment with new tools and our organization gets to benefit from fresh thinkers. And the main recipients of this program is the small businesses and colleges of Atlanta, GA.
We’ve been impressed with Hidden Curve (A VDart Group Company), but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
Hidden Curve (A VDart Group Company) is a full-service digital marketing and branding agency built on the belief that creativity and strategy should feel human. With a global team of 45+ creators, strategists, and technologists, we deliver brand strategy, content creation, web development, digital campaigns, and marketing automation for clients across industries. Our work is guided by one philosophy: branding is not about selling, it’s about community. At Hidden Curve, every idea begins with curiosity and ends with value. With creativity, humanity survives. We believe every person has a hidden potential, and every brand has a “hidden curve”.
Can you talk to us a bit about the role of luck?
I don’t believe in luck. Luck is just a person who is better prepared. If you prepare for your day, for your week, for your month, for your gym, for your diet, for your learning, for your loved ones – it’s no longer luck, it’s preparation.
Contact Info:
- Website: https://www.hiddencurve.com
- Instagram: https://www.instagram.com/hiddencurveinc
- LinkedIn: https://www.linkedin.com/company/hidden-curve
Image Credits
All credits go to Avishek Ganguly, VDart Group
