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Hidden Gems: Meet Dena Bryant of Denbry Consulting

Today we’d like to introduce you to Dena Bryant.

Hi Dena, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
I’d been taking inventory of my skills, passions, and abilities for a few years before starting my business, Denbry Consulting. I’ve always been knowledgeable about cars and financial literacy while developing skills in networking and career advisement. I started applying this knowledge with friends, family, and select colleagues. I was able to successfully save them money when buying a car, help them set up a real budget, and guide their career search. They were able to give me the real feedback I needed, motivating me to take it to the next level.

While growing this business idea, I really wanted people to feel comfortable receiving information without feeling vulnerable or embarrassed. So, I created material that included realistic examples they could apply to their own finances and make progress. Income, credit score, and interest rates are very sensitive and touchy subjects. I pride myself on maintaining a comfortable online learning environment. When it comes to making financial progress, there is nothing to be embarrassed about—just remain open-minded and motivated.

We all face challenges, but looking back would you describe it as a relatively smooth road?
My journey has been incremental. I officially started Denbry Consulting when I was laid off from my job back in 2018 due to my employer’s financial cuts. Before the layoff, I was already planning a way to build an online business designed to help evolving professionals build a financial foundation while they endured setbacks. Like many other millennials, I graduated college into a financial crisis; underemployed and eager to start my professional journey.

I started my business with no loans, supporting it from my income and savings. I planned for slow growth to avoid blowing money too quickly. I’ve discovered a lot of digital tools, services, and other resources to establish myself as a growing business.

As far as struggles, I’ve had to stay on top of current standards and relative trends in order to grow. I also know that my business is a very unique offering—I don’t specialize in a single area as many other businesses do. I’ve learned that consistency and proper targeting leads to organic growth!

Alright, so let’s switch gears a bit and talk business. What should we know?
My business, Denbry Consulting is a web-based financial literacy business designed to help all professionals make more informed decisions through education in car buying, financial literacy, and career advisement. Although business is based in Atlanta, Georgia, I’ve helped amazing people throughout North America. Through informative online webinars offered in groups and individually, I lead my clients through the complete car buying process; setting a realistic monthly budget; and through professional resume construction and job interview prep. Clients can ask questions during the session and get live answers from me.

The unique thing about Denbry Consulting is that it helps people identify strategies in critical areas of their financial future: car buying, financial literacy, and career advisement. There are a lot of people in their foundational years of adulthood who are heavily influenced by money, material possessions, and social media. They’re so busy trying to “keep up” that it’s costing them financial security, investment potential, and homeownership down the line. I’ve worked with people who are grossly overpaying for their cars each month, limiting their financial flexibility.

I’m most proud of the wonderful people I’ve been able to help. To see them progressing with better financial terms, through career advancement, or in homeownership lets me know that the strategies I’ve built are working! This is my first true business baby where I created everything myself from scratch. No blueprint, no multi-level hierarchy, and no investors. Everything I educate others on; I’ve used in my personal life first.

What was your favorite childhood memory?
My favorite childhood memory is learning about all about cars from my dad. He’s taught me many lessons on vehicle maintenance, pricing, and negotiating. I also enjoyed going to car shows with my family and learning about the cool features on the new vehicles. We also took road trips quite often and there were always different cars to test my knowledge of. Looking back, I think I applied for every car sweepstakes offered at shopping malls!

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