Today we’d like to introduce you to Fuda.
Hi Fuda, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
Archetype Kulture Coffee Roasters began in 2022, but my journey in specialty coffee spans 17 years and counting. Before starting my own business, I worked with larger companies as a barista, trainer, and consultant, gaining the experience that shaped my vision for AKC. Combining my love for coffee and music, I launched the roastery to create something unique—a brand that fosters culture, sustainability, and community.
Today, we offer specialty blends, single-origin coffees, and services like barista training and a white-label program. It’s been a rewarding journey of hard work and staying true to the mission of blending coffee, music, and inclusion.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
It definitely hasn’t been a smooth road—starting and growing Archetype Kulture Coffee Roasters has come with its fair share of challenges. In the beginning, balancing a full-time delivery job while building the business was tough. My days often started at 2:30 AM with delivery routes, followed by roasting, fulfilling orders, and managing operations until 5 PM. It required a lot of discipline and careful time management to keep everything moving.
Financially, it’s been a journey of bootstrapping. Without external funding or savings, I had to reinvest every dollar earned back into the business. Scaling production with limited roasting capacity and building brand recognition in a competitive specialty coffee market has also been challenging. On top of that, growing a business while prioritizing sustainability, fair trade sourcing, and community impact added complexity—but it’s a commitment I stand by.
Despite the struggles, these challenges have shaped the business into what it is today. Each hurdle taught me resilience, creativity, and the importance of staying true to my mission. It’s been a grind, but one fueled by passion and purpose.
Thanks – so what else should our readers know about Archetype Kulture Coffee Roasters?
Archetype Kulture Coffee Roasters is a specialty coffee business rooted in culture, creativity, and community. We specialize in roasting high-quality, specialty-grade coffee, offering a range of blends and single-origin beans that are crafted with care and precision. What makes us unique is our musical roasting process—each batch is roasted to the rhythm of soul, hip-hop, and neo-soul, infusing our coffee with a creative energy that sets us apart.
Our offerings go beyond just coffee. We provide barista training, professional development workshops, and a white-label program for businesses looking to create their own coffee brand. Sustainability is at the heart of what we do, from our eco-friendly packaging to fair trade sourcing that supports coffee farmers worldwide.
What we’re most proud of is how our brand blends coffee with culture. We’ve created a space where coffee meets music, fostering inclusion and connection. Whether it’s through partnerships with local artists, supporting women farmers, or hosting community events, Archetype Kulture is about more than just coffee—it’s about creating an experience that resonates with people.
For readers, we want you to know that our coffee is more than a drink; it’s a story of passion, sustainability, and artistry. From our signature O.G. Classic Blend to our single-origin treasures, every cup is crafted to inspire. If you’re looking for coffee that’s rich in flavor and culture, Archetype Kulture is here for you.
Any big plans?
Archetype Kulture is in an exciting phase of growth and expansion. One of our key plans is to launch a mobile coffee shop, which will allow us to bring our coffee directly to the community. This mobile setup will serve as a dynamic way to showcase our brand, connect with customers, and create memorable coffee experiences on the go.
We’re also focused on expanding our wholesale partnerships, bringing our specialty coffee to more restaurants, hotels, and cafes. Additionally, we’re growing our barista training and professional development programs to nurture the next generation of coffee professionals and emphasize sustainability in the industry.
Our vision is to continue blending coffee, culture, and creativity in meaningful ways. Whether it’s through our mobile coffee shop, collaborations with local artists, or workshops, we’re excited to create more opportunities for connection and inspiration, all while staying true to our mission of fostering vibrant culture through coffee and music.
Contact Info:
- Website: https://akroasters.com
- Instagram: https://instagram.com/archetyperoasters
