Today we’d like to introduce you to Heather Odeh
Hi Heather, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I began my fitness career in the late 80’s teaching step and dance aerobics. I was a professional dancer in Miami, Florida and it was a way I could have a fun job that kept me in shape along with all my dance classes I took. I was performing with 2 separate dance companies and also worked a lot of commercial dance jobs.. I graduated from New World School of the Arts in 1992 with a dance degree and took upper-level anatomy, physiology, and kinesiology. I love learning about how the body works. While working in a gym teaching aerobics and weight classes, a previous dancer/personal trainer approached me. She mentored me and I got my personal training certification and began training clients. My now husband and I moved to Atlanta in 1994 and we worked in various gyms all over Atlanta. In 1999 my husband and I opened up Formwell Personal Training and for 19 years had a very successful personal training business. We raised two children in the meantime. Owning our own business gave me the freedom to be a stay-at-home mom and make a schedule that allowed me to work part-time while they were in school. In 2019 we sold Formwell. I missed training clients and a good friend had started a franchise called Alloy Personal Training. My husband and I decided to purchase a number of Alloy franchises. Currently two locations. Sandy Springs and Buckhead. are opened with more to come! I am currently the director at Alloy Personal Training Buckhead.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The road of entrepreneurship has certainly had its ups and downs. Building a business, especially in the fitness industry, is incredibly rewarding, but it comes with challenges. One of the toughest times for us was during the economic downturn in 2013. Like many small businesses, we felt the impact as clients tightened their budgets, and new memberships slowed down. We had to be creative and resilient to keep our doors open. That year taught us how important it is to stay adaptable, focus on delivering value, and keep close connections with our clients. We started adding small group training options to make our services more accessible, as well as boot camps for a smaller price point to fitness which ended up being a great fit for our community and helped us bounce back stronger.
Being an entrepreneur means constantly adjusting and learning, but it’s worth it to see the impact we make on people’s lives. Those experiences have made us stronger and better equipped for future challenges.
Alright, so let’s switch gears a bit and talk business. What should we know?
Alloy Personal Training is all about delivering a high-quality, personalized fitness experience in a small group setting. We specialize in functional strength training, where every session is tailored to each individual’s fitness level and goals. With no more than six people training with a coach at a time, our clients get the focused attention and support they need to train safely and efficiently. It’s a unique setup that allows us to offer the best of both worlds—the camaraderie of a group environment and the personalization of one-on-one training.
What really sets us apart is our commitment to creating a welcoming, non-intimidating space where people of all backgrounds and fitness levels feel supported. We’re not just about workouts; we’re about building relationships and a strong community. We provide accountability and structure, helping our clients stay consistent and committed, even with busy schedules.
We’re incredibly proud of our brand and the trust we’ve built with our members,. Alloy stands for strength, and we’re here to help people feel stronger, healthier, and more empowered every day. For anyone looking to improve their fitness in a way that’s safe, effective, and enjoyable, Alloy Personal Training offers a unique approach that’s designed to fit your life and keep you motivated.
Alright so before we go can you talk to us a bit about how people can work with you, collaborate with you or support you?
People can work with us in several ways, whether it’s by joining as a member, collaborating as a local business, or simply spreading the word about Alloy Personal Training. For those looking to reach their fitness goals in a supportive and personalized environment, joining as a member is the best way to experience what we offer. Our small group training sessions are designed for all fitness levels, so everyone is welcome.
Local businesses can collaborate with us by partnering on events, sponsoring member perks, or offering products and services that enhance our members’ wellness journey. We love supporting and showcasing other local businesses to build a stronger, health-focused community together.
Finally, supporting us can be as simple as helping us spread the word! Sharing our story or following us on social media really helps us reach more people who may benefit from our unique approach to fitness. We’re always open to new ideas and connections that align with our mission of helping people lead healthier, happier lives.
Pricing:
- $36-$44 a session depending on what membership you choose.
Contact Info:
- Website: https://alloypersonaltraining.com/location/buckhead-atlanta-ga/
- Instagram: https://www.instagram.com/alloyptfranchise/
- Facebook: https://www.facebook.com/profile.php?id=61556232242111
Image Credits
Kristy Moresi, Richard Bloomer
