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Hidden Gems: Meet Qolett Richardson of Qolett The Coach & It Girl Daily

Today we’d like to introduce you to Qolett Richardson.

Hi Qolett, we’d love for you to start by introducing yourself.
I didn’t set out to become a coach or build an app. I set out to understand myself.

For most of my life, I was the responsible one. The high-achieving eldest daughter who knew how to hold everything together, perform well, and be emotionally aware, but still felt like something wasn’t clicking. I kept noticing the same patterns showing up in my life and relationships, even though I was doing “all the right things.”

That frustration pushed me to start studying what actually creates change. Not just mindset, but behavior. Not just motivation, but follow-through. I became deeply interested in psychology, attachment, nervous system regulation, and identity, and I tested everything on myself first.

Coaching came naturally after that. Even though my life was in disarray previous to my inner work, I’ve always been the kind of person people came to for advice and felt comfortable confiding in. So after I did the inner work, Women started coming to me even more consistently. What I’ve found is they didn’t need hype or reassurance. They needed clarity, self-trust, and a way to stop repeating cycles they were already aware of. My work focuses on helping women close the gap between who they want to be and how they actually live day to day.

The app came from seeing the same problem over and over. Insight alone wasn’t enough. People needed support in real time, in the moments where decisions actually get made. The app is designed to help women regulate, reality-check, and act in alignment instead of spiraling or outsourcing their power.

Everything I do now, both through coaching and the app, is about building internal confidence through action. Not becoming someone new, but becoming consistent with who you’ve always known you can be.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Lol no.

It hasn’t been smooth at all. There were long stretches where things felt unclear, uncomfortable, and honestly humbling. I’ve had to unlearn a lot of perfectionism, stop waiting until I felt “ready,” and move forward while still figuring things out in real time.

There were moments where things didn’t land, ideas didn’t work the way I expected, and growth felt slower than I wanted. Early on, that used to feel like failure. Now I see it as training. Every challenge forced me to get more precise, more self-trusting, and more resilient.

I’ve learned to treat obstacles as information instead of proof that something is wrong. If something isn’t working, it’s not personal. It’s feedback. That mindset shift changed everything for me.

The truth is, the challenges were the best preparation I could have asked for. They sharpened my work, strengthened my confidence, and taught me how to stay grounded even when things are uncertain. I don’t avoid hard seasons anymore. I expect them, and I use them.

Thanks – so what else should our readers know about Qolett The Coach & It Girl Daily?
Professionally I’m known as Qolett The Coach but my clients have nicknamed me “The It Girl Coach.” I work with high-achieving women, especially eldest daughters and women who have spent years being dependable, capable, and emotionally responsible for everyone else. I help them shift out of survival mode and into self-led lives where their habits, standards, and relationships actually reflect who they’re becoming.

At the core of my work is persona development. I teach women how to build internal integrity, self-trust, and confidence through action, not affirmations. Confidence grows when you keep promises to yourself and follow through consistently. When your inner world and your behavior align, momentum becomes natural.

It Girl Daily was created as an extension of that work. I wanted to make identity and persona development more accessible and more accountable. Not everyone can or wants to start with one-on-one coaching, but they still need structure, reflection, and guidance in their day-to-day life. The app gives women a way to practice this work daily, track their growth, and make decisions from their future self instead of their fear.

What sets my brand and the app apart is that we focus on integration. This isn’t about motivation or aesthetic self-improvement. It’s about becoming the version of yourself who can actually sustain the life you want. I’m most proud when women tell me they feel calmer, clearer, and more self-directed. That’s when everything changes.

If there’s one thing I want readers to know, it’s that becoming “her” isn’t about doing more. It’s about doing differently, consistently, and with intention. It Girl Daily exists to make that process real, practical, and repeatable.

What’s next?
Right now, I’m in beta testing for the It Girl Daily app, which has been really exciting. The next big step is a full public launch, and I’m focused on refining the experience based on real user feedback so it actually supports women in their day-to-day lives.

After the launch, I’m looking forward to expanding the It Girl community beyond the app. That includes group coaching programs and in-person events where women can connect, learn, and grow together in a more embodied way. I want this work to feel lived, not just consumed. The long-term vision is a strong, supportive community where women are actively becoming the version of themselves they’ve been working toward, not just talking about it.

Pricing:

  • $7.77 for month to month subscription
  • $77.77 for a yearly subscription
  • $111 for a one on one session
  • $2,222 for The It Girl Method – 3 month Coaching experience
  • $11,111 for It Girl Era – a year long coaching experience

Contact Info:

Image Credits
Photographer is @leoneandgray

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