Today we’d like to introduce you to Caprece Thomas.
Hi Caprece, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
I started Lit Squad Apparel as a 1L law student looking for merchandise to show off I was in law school. All I could find was stuff for actual lawyers, and I told myself I wanted to change that. I told someone I was a “lawyer in training,” realized those first letters spelled “lit,” and the rest was history.
We all face challenges, but looking back would you describe it as a relatively smooth road?
I wouldn’t necessarily say the road has been smooth, but it has been rewarding. I just passed the one-year mark for Lit Squad and I learned so much in those twelve months. Starting off, I just knew I would have the support from my law peers. I thought the brand would sell itself & It would be fairy easy to market. After a couple of weeks though, I realized that wasn’t the case. I actually needed to put in the work to get the name out. I often struggle with consistency, which is probably the most significant obstacle I’ve had to overcome. Even on days when there are no sales, I had to learn to continue to market my brand as if it would sell out at any second. I had to learn not to be discouraged when sales goals weren’t reached, and most importantly, build relationships with the people who have supported me so they can be return customers.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
Lit Squad Apparel is a brand for law students, created by a law student. Lit stands for “lawyer in training,” and we sell different merchandise playing off that word. We’re actually one of the few, if not the only, brand that caters specifically to law STUDENTS, not lawyers. Because being in law school deserves to be celebrated, just like being a lawyer. The thing we’re most proud of is the amount of support we’ve gotten from students all over the country. We know how hard it is to be in law school and that simply being there is an accomplishment in itself. We’re happy we’re seen and look forward to growing even more.
Any big plans?
In the future, we plan to take things up a notch. This coming year you can expect to see us on bigger platforms, from blogs to influencers, and you can expect to see us more consistently. We plan to do more photoshoots, giveaways, and focus on building relationships with law students. Lit Squad is more than just a brand. We’re a community.
Contact Info:
- Email: support@litsquad.net
- Website: www.litsquad.net
- Instagram: https://www.instagram.com/litsquadapparel/
