Today we’d like to introduce you to Erica Rasha.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
I have spent the last couple of years learning all things social media. I graduated from Georgia State University with a BBA in Managerial Science and a BBA in Hospitality Administration. During my time I also gained my Master’s in Globalized Hospitality Management; during that time, I focused my studies on how hotels could utilize influencer marketing to generate profit.
However, in 2020 like for many people everything took a shift. I decided to take a step back from learning social media from the brands’ perspective and shifted my focus toward the creator. That’s when Erica Rasha Productions became more than just a vision and an actual business. I learned that there was a group of creators who always get left out of the conversation, which is the small/micro creator. I started ERP to help small creators get started and navigate social media platforms.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Smooth… HA! I think the two biggest struggles I faced are 1) imposter syndrome and 2) balancing my business when the world went back to normal.
Imposter syndrome hit hard because working in social media and being in the background of a lot of accounts you see a lot. It was hard for me to watch my clients grow and so many people around me grow so fast and me… not so much. Although I teach about building your community and how follower count and certain numbers do not matter, when you go through it personally, it hits differently. However, I believe that going through this made me a better coach for my clients because I’ve literally been there and that is what makes me an advocate for small creators today because I myself have been through that, I didn’t go viral or had quick success. I literally get to understand their struggles.
The next struggle I think would be when the world opened back up. A lot of small business entrepreneurs don’t talk about how hard it is to manage a 9-5 and a business. I started a new job and had to find a balance of being a good employee and a good business owner. Honestly, my business took the short end and I had to figure that out the hard way. I am still recovering from that period, but my business is my passion and I had to realize I need to put my all into my passion.
Alright, so let’s switch gears a bit and talk business. What should we know?
I am social media coach and I was given the title that I wear proudly as the Small Creator Advocate. If you are looking to get started on social media or you want to get more involved on different social media platforms, I am your girl. Currently, I offer a “Pick Your Brain” session. During this time you can ask me various questions from what platforms to get started on, how to monetize your social media, or different ways to present yourself and your brand on social media. I specialize in small accounts and I don’t focus on numbers but on community building. If you are looking to get the most followers I am not the best for you but if you want to create an impact and build a loyal audience I am here to help!
Also, I post helpful content on YouTube for creators.
Let’s talk about our city – what do you love? What do you not love?
I love the diversity, we are a melting pot and especially for young people. You can always meet young people with similar aspirations that can help you stay on your game.
I dislike the traffic and why is everything so far, and there is no real public transportation to get there lol!
Contact Info:
- Website: www.ericarasha.com
- Instagram: https://www.instagram.com/ericarasha/
- Youtube: https://www.youtube.com/channel/UCA7vvdIU_yhc5EJK_7jZ2EQ?sub_confirmation=1
Image Credits
She Radiates Creations LLC (3 photos in the tan sweater) Ryani Durham (all other photos)
