Today we’d like to introduce you to Jordache Avery.
Jordache, we appreciate you taking the time to share your story with us today. Where does your story begin?
I was born and raised in Jacksonville, Florida. Growing up, I’ve always had an appreciation for buildings and cities. After high school, I went off to college at Florida A&M where that appreciation developed into a passion for architecture. After graduating from FAMU, I moved to Atlanta to start my career in 2004. The great recession was still years away and I had time to gain knowledge and experience before I was eventually laid off at the end 2008. At that point, jobs in architecture did not exist and in April of 2009, I started my company XMETRICAL.
We all face challenges, but looking back would you describe it as a relatively smooth road?
The struggles were early. For a while, I was a company in name only. I started slowly finding work, back then, no job was too small. Eventually, I established consistent work with a small development company. Even in the middle of the housing crash, some people still needed homes. I learned a lot about residential design, designing many extensive renovations to existing homes across Atlanta.
We’ve been impressed with XMETRICAL, but for folks who might not be as familiar, what can you share with them about what you do and what sets you apart from others?
XMETRICAL is a full-service architecture, interior design, and urban design studio. We use a combination of research, client interactions and complex 3D modeling to produce solutions that are fluid, dynamic and reflective of the individuals that will eventually occupy them. We are known for our modern homes and urban in-fill developments and believe that our cities are the museums of our culture. To tell the story of our lives we should build the architecture of our time, however, we only push for progressive designs where feasible and appropriate. We see our opportunity to shape the built environment as a privilege and fully expect our work to stand as exhibits for generations to come.
Where do you see things going in the next 5-10 years?
I believe that our projects will become even more urban with increased density to support a growing population.
Contact Info:
- Website: www.xmetrical.com
- Instagram: @xmetrical
- Twitter: @xmetrical
Image Credits
Personal Photo – Ben Rollins Spring Valley – Galina Juliana 1081 Sanders – Galina Juliana The Quarry – XMETRICAL
