Today we’d like to introduce you to LaTisha Ebanks.
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Following over a decade of corporate redlining and unfair pay, I established North Pointe Marketing, LLC (NPM). North Pointe Marketing is a creative solutions agency specializing in website design and development, social media content creation and management, and print and digital marketing.
Our agency stands as a pinnacle of creativity while converting ideas into impact. Since its inception, NPM has assisted over 10 small-to-medium-sized businesses with essential marketing services, including print and digital advertising, graphic design, email campaigns, social media content creation and management, website design and development, consulting services, and global branding strategies.
NPM concentrates on fostering the growth and enhancing the brand presence of underrepresented businesses and firms. Our diverse client base encompasses entrepreneurs, legal practices, real estate entities, beauty and wellness brands, global apparel companies, tech firms, a candle manufacturing enterprise, and financial institutions.
Our founder and team at North Pointe Marketing are dedicated to fostering creativity in an ever-evolving marketing landscape.
I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Founding and scaling North Pointe Marketing (NPM) has been a challenging but immensely rewarding journey. Before starting NPM, I knew I had a passion for marketing and a desire to start my own agency, but I struggled to turn that dream into reality.
I began by applying for contract marketing roles, seeking part-time and freelance opportunities to feed my passion and broaden my experience. And honestly, I was satisfied there, but God had more in store for me. Doors were opened where walls once presented themselves, leading to the inception of North Pointe Marketing, LLC.
The evolution of NPM from a simple concept to its current form has been a gradual process. Since our inception, we have cultivated a client base spanning five states, assembled an international team of nearly ten professionals, and invested over 15,000 creative hours into successful projects and campaigns. As the Founder and CEO, I’ve been continuously challenged, balancing the roles of a leader and a creative. Staying abreast of ever-evolving marketing trends, managing a team and all business operations, and consistently striving to surpass client expectations with swift project turnarounds are among the myriad responsibilities I handle on a daily basis.
Entrepreneurship demands constant dedication. I’m always pitching my business, addressing client needs promptly, and managing the myriad responsibilities that come with growing a business. This shift from a traditional 9-to-5 mentality to being constantly on has required me to be incredibly intentional in how I plan and manage my time.
As you know, we’re big fans of North Pointe Marketing, LLC. For our readers who might not be as familiar what can you tell them about the brand?
North Pointe Marketing, LLC (NPM) is a creative solutions agency that serves as the pinnacle of creativity, converting ideas into impactful solutions for small and medium-sized businesses. Specializing as a full-service marketing agency, NPM offers a range of services, including graphic design, social media content creation and management, email campaigns, website design and development, and global branding strategies.
The agency is a Black-and-Hispanic-owned and women-led business focused on supporting underrepresented companies. With a diverse client base spanning various industries, North Pointe Marketing has a proven track record of success, including significant social media growth for clients.
Any big plans?
In the future, I envision North Pointe Marketing (NPM) continuing to expand its reach and global impact. We are currently broadening our client base, focusing on supporting underrepresented businesses and firms. Our internal team is also growing to include more industry professionals while maintaining our diverse and inclusive work environment.
I am very excited about the potential for NPM to become a leading creative solutions agency known for its transformative work and commitment to reaching the pinnacle of creativity and exposure for our clients.
Contact Info:
- Website: https://northpointemarketing.com
