Today we’d like to introduce you to Mollie Surratt.
Hi Mollie, so excited to have you on the platform. So before we get into questions about your work-life, maybe you can bring our readers up to speed on your story and how you got to where you are today?
After graduation from Samford University in Birmingham, AL, I joined my family business, Bridals by Lori in Atlanta. My mom is the owner of Bridals by Lori, an Atlanta icon and star of Say Yes to the Dress Atlanta. At the store, I worked as a bridal consultant and also did luxury wedding planning. While I loved my time there, it was hard living in my mom’s shadow. My mom was always so supportive and encouraged me to find my own dream and own passions. Always loving the home industry and becoming serious with a cute guy in North Georgia (who is now my husband of 15 years), I took a role in PR with Shaw Floors in Dalton, Ga., a Berkshire Hathaway company. This was when everything changed for me. I loved working in the home industry and quickly rose through the ranks at the company.
Fast forward through getting married, welcoming two beautiful girls, and working for Shaw Floors for seven years, I left Shaw to join Mohawk Flooring North America as their Senior Director of PR, Social & Content. A challenging role, I learned so much and made a positive impact- but I couldn’t help but feel I was ready for more. More ownership, more flexibility, the ability to work with other clients, and the ability to chart my own path. After five years, I left to start my own digital marketing agency.
White Label Studio was officially born in 2017 along with friend and co-founder Elise Demboski. What started out as an idea to do things differently has turned into a thriving agency serving our 20 national brands in the home and flooring industry. In 2022, I purchased a second company, Haven Community and Conference. Haven is the leading conference for creators in the DIY, home decor and lifestyle industry, hosted once a year in Atlanta. Creators and influencers travel from all over the nation to attend and Home Depot is the long-time headline sponsor.
I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
As much as I love owning businesses, it’s also challenging. While you have flexibility in how your day is structured, I’m always in touch with the business and a phone call away for the team. I also balance running the two businesses with being a mom to my daughters, Caroline (11) and Charlotte (8), which is my first priority. The girls love the businesses and are so proud of their mom, which keeps me going.
Alright, so let’s switch gears a bit and talk business. What should we know?
White Label Studio is a full-service digital marketing agency based in Calhoun, Ga. Specializing in brand strategy, social media, influencer marketing, graphic design, SEO and content marketing, White Label Studio primarily services national brands in the home and flooring industries. Contrary to other flashy marketing agencies, White Label Studio prefers to work in the background focusing in on your objectives and strategies so that the brand and your internal team take center stage. White Label Studio has won several national marketing awards and was recently recognized as a Top 250 B2B Agency by INC. Magazine’s Power Partner Awards.
Haven Conference is the leading conference for creators and influencers in the DIY, home decor and lifestyle space. Culminating every year with an annual in-person conference in Atlanta, Haven brings together creators from across the nation for community, continuing education, panel discussions, and brand interactions.. Purchased by White Label Studio in 2022, Haven serves as a powerful extension to the White Label Studio portfolio and we’re so excited about the future of the Haven community.
Alright, so to wrap up, is there anything else you’d like to share with us?
I am a passionate person, and I put love and heart into everything I do. I, along with the entire White Label Studio fam, believe in giving back. This foundation of giving was set by my previous business partner, Elise Demboski, who retired last year. Most recently, White Label Studio has taken on the RASR Wall by KT Security Solutions as a pro bono client. The RASR Wall creates a rapid access safe room for classrooms that is both bulletproof and weatherproof. In light of so many recent school shootings, White Label Studio felt compelled to give back in the effort to keep kids safe. The agency is helping the RASR Wall team with creating marketing materials as they lobby for funding and build awareness for the product.
Contact Info:
- Website: whitelabelstudio.com
- Instagram: @havenconference
- Other: havenconference.com
Image Credits
Andy Baxter Photography
