Today we’d like to introduce you to Shae Poole.
Shae, we appreciate you taking the time to share your story with us today. Where does your story begin?
My understanding of “home” is both personal and professional. As a mom to a wonderful daughter, I know that home is more than a place to live—it’s where stability is built, memories are made, and futures begin. That perspective shapes everything I do as a real estate professional.
I grew up watching homeownership modeled within my own family. My parents, aunts, and uncles purchased homes many of which they still live in today. But one moment stands out most: watching my grandfather buy his first home in his 60s. Owning a home before he passed was deeply important to him, and witnessing that milestone made me think differently about the role of a real estate agent. I often wondered—were agents truly looking out for families like mine? Were they being guided thoughtfully, or simply rushed through a process that deserved more care?
Those questions ultimately led me to become the kind of agent I would want my own loved ones to work with.
My professional journey began with a full academic scholarship to Howard University, where I earned a B.A. in Mass Communications with a minor in Business. Studying in Washington, DC opened my eyes to a much larger world—different cultures, perspectives, and ways people define “home.” That experience shaped how I communicate, how I listen, and how I advocate. I later earned my MBA in Business Management from Georgia State University, further strengthening my ability to approach real estate with strategy, structure, and foresight.
Today, I blend more than 20 years of corporate business experience with my love of real estate to serve clients as both an advisor and a problem solver. In a market where no two transactions are ever the same, I focus on anticipating challenges, integrating trusted partners, and covering every milestone so risks are mitigated and value is protected. I don’t just manage transactions—I partner with my clients to help them reach their lifestyle goals.
I’m a Top-Producing Agent with Better Homes and Gardens Real Estate Metro Brokers and have been featured on HGTV’s House Hunters. While those accolades matter, what matters most to me is delivering results with integrity, clarity, and care.
When I’m not working on behalf of my clients, I enjoy international travel, exploring aquariums, and listening to live music—experiences that continually remind me how important it is to have a place that truly feels like home.
My philosophy is simple: You’re the star in this transaction—I’m simply your guide.
If you’re ready to buy, sell, or have an honest conversation about the market, I’m ready when you are.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It hasn’t been a smooth road—but I did not expect it to be. Any business worth having comes with its challenges. The key is turning every challenge into a lesson that builds your expertise. That’s made me a better agent and a stronger business owner.
Early in my career, I received a wide range of advice, not all of it helpful. One of the biggest lessons I learned was around the idea of “chasing every lead.” I spent a lot of time working with buyers who weren’t truly ready—people who were curious, browsing, or unsure of their next steps. While I do enjoy educating all levels of buyers and sellers about the process, I realized that success in real estate isn’t about volume—it’s about strategy.
That shift required me to become more intentional about how I allocate my time, assess readiness, and guide clients through the process. It also reinforced the importance of staying deeply in touch with market trends. Real estate is hyper-local, and even small shifts in inventory, pricing, or interest rates can dramatically impact outcomes. Understanding what’s happening in the certain areas—and adjusting business strategy accordingly—is critical.
Those early challenges shaped how I work today: with clarity, focus, and a data-driven approach that allows me to serve my clients well while adjusting to the market as needed.
As you know, we’re big fans of Cobalt Realty, Inc. . For our readers who might not be as familiar what can you tell them about the brand?
My mission is simple: **to serve**. I see my clients as partners, and my role as their guide—helping them move through risk, opportunity, and change, into that new lifestyle they want.
What sets me apart is my willingness to step into complex situations. I don’t seek only the easy transactions. Every challenge I’ve navigated has strengthened my knowledge base, and that experience—earned through real transactions—allows me to better protect, advise, and advocate for my clients today.
The details truly matter. I’ve helped clients navigate situations involving major repair considerations such as mold remediation, foundation inspections, land boundary delineations, as well as new-construction transactions where inspections raised concerns about design flaws or potential long-term water intrusion risks. My role in these moments is to help clients evaluate their options, manage that risk, and move forward with clarity rather than confusion.
My client base ranges from first-time homebuyers who are just learning where to begin to seasoned buyers purchasing their fourth or fifth home. I have experience working with a variety of programs, including down-payment assistance and veteran programs, and I maintain strong relationships with lenders so I stay informed about shifts in underwriting standards, risk tolerance, and market conditions. That insight allows me to better position opportunities and set realistic, informed expectations for buyers and sellers alike.
Risk taking is a topic that people have widely differing views on – we’d love to hear your thoughts.
I don’t shy away from risk, but I’m very intentional about it. Starting and sustaining a real estate business in Georgia is a risk on its own, right? There are roughly 86,000 licensed agents in the state, and nearly 87% leave the industry within their first five years. Just staying in the business means taking the hits, learning how to adapt, refining your approach when things get hard.
I’ve built my career through very different market cycles, including the COVID-19 years, when the market experienced both extreme highs and sudden shifts. Those moments taught me the value of staying steady, informed, and flexible in changing landscapes.
Risk also shows up in every negotiation. Every offer requires estimating leverage – understanding timing, motivation, and market conditions to decide when to advise clients to push forward and when to protect position. That balance is something you develop through experience.
Pricing:
- Premier Listing Service: Designed for sellers who want every detail handled with care and intention. Premier clients receive full-service, white-glove representation—including strategic pricing, professional staging guidance, custom marketing, open houses, and hands-on management from start to finish. This level is ideal for sellers who want their home positioned to truly stand out.
- Concierge Listing Service: My most popular option, Concierge Service offers a balanced, high-impact approach. Sellers receive professional photography, targeted marketing, coordinated showings, and a hosted open house, with expert guidance throughout the process—allowing you to focus on your next move while I handle the details.
- Classic Listing Service: A streamlined option for confident sellers who still value professional representation. Classic Service provides expert guidance, market insight, and transaction support, while keeping the process efficient and straightforward.
- Premier Buyer Service: Designed for buyers who want high-touch, strategic guidance in competitive or complex situations. This service includes in-depth pre-offer planning, pricing and leverage strategy, and risk assessment before writing, along with hands-on negotiation support. Premier buyers receive priority communication, inspection and repair navigation, and close coordination with lenders and trusted partners—making this option especially ideal for relocations, tight timelines, or high-stakes decisions.
- Signature Buyer Service: A streamlined option for prepared buyers who want professional representation, clear guidance, and skilled negotiation. This service covers home search support, offer preparation, contract-to-close coordination, and trusted advice throughout the process.
Contact Info:
- Website: https://www.CobaltRealtyInc.com
- Instagram: https://www.instagram.com/shaesellshouses/
- Facebook: https://www.facebook.com/shae.poole.7777
- Youtube: https://www.youtube.com/@shaesellshouses4693
