Today we’d like to introduce you to Shelly & Stephanie Williams & Spence.
Hi Shelly & Stephanie, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
Maison Blanc Roswell is a dream come true for both of us. We met when our daughters began dancing together at the local ballet company and have been friends ever since! We were instantly drawn to each other’s sense of style and were often mistaken for the other, as we frequently showed up at events in the same outfit!
After a fun-filled weekend with some of our favorite dance moms and plenty of chardonnay, we decided to turn our dream into reality. In the early stages, we would meet for coffee to decide on a name, the overall vision, and daydream about building a brand. We discussed in detail what Maison Blanc would embody and agreed it would be defined by a commitment to simplicity, quality, and an understated elegance. We envisioned a place where our friends would love to shop for gifts and for themselves alike. In the summer of 2023, we opened our first small space at Westside Market Roswell. Since then, we have expanded and quadrupled our footprint at Westside Market Roswell. Our thoughtfully curated collection includes everything from fashion and jewelry to furniture, home goods, baby gifts, and more. Our motto is simple: “If we don’t love it, we don’t sell it.”
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
We both have full-time careers and are full-time moms (Shelly has two children and Stephanie has three), so finding time isn’t always easy. However, we carve out moments in the evenings or on weekends to spend time together and indulge in our passion project. We truly enjoy “playing shop” and do our best to involve our teenage daughters whenever possible. The best part of our partnership is the fun we have together! We often find ourselves unpacking a shipment and immediately trying on the items. We laugh, saying it’s like playing dress-up but with your best friend.
Thanks – so what else should our readers know about Maison Blanc Roswell?
Shelly is a driven and passionate entrepreneur with extensive experience in the beauty industry. As the owner of two successful salons in Atlanta, she has cultivated an environment that is both casual and professional. Her salons boast a friendly, laid-back vibe while maintaining high standards for both clients and staff. Even after more than twenty years since opening her first salon, Shelly continues to attract top stylists, colorists, and industry professionals. Simply put, she’s all business with a big heart.
Stephanie is a CPA who has been with an industry-leading computer software company for over twenty-five years. In her role as a Product Operations and Release Manager, she has honed her skills in accounting and is a whiz with spreadsheets. Inspired by simple, timeless, and high-quality design, Stephanie finds joy in the creativity and fun of owning a boutique. She epitomizes the “less is more” philosophy, always striving to source only the very best for her customers. She is also a talented photographer and enjoys managing their social media.
What are your plans for the future?
For now, we are very happy managing our flagship location at Westside Market Roswell. We are always looking to grow and are open to expanding when the time is right. Our venture is truly a passion project for us both, and we are thrilled to have created a brand and a fabulous, curated “gift closet” for our friends and family.
Pricing:
- Ranging anywhere from the $9 cocktail napkin to the $2500 farmhouse table
Contact Info:
- Website: https://Www.maisonblancroswell.com
- Instagram: @Maisonblancroswell
