Today we’d like to introduce you to Tavon Bookman.
Hi Tavon, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
I started off managing boutique health & wellness clubs five years ago when I moved to ATL. In particular, I started my management career at Orangetheory Fitness Cumberland next to the Braves Stadium. In that position, I developed my sales ability and deepened my understanding of how to make boutique, membership-based clubs more profitable. I learned the value of creating an experience for someone, how to connect with them and their “why” for visiting my business. The more I excelled with these strategies, the more confident I became and eventually, I moved on to manage other clubs prior to coming to manage Icebox East Cobb.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Obstacles. Life is full of them; and they come at every stage of your journey. For me, I don’t see obstacles as that anymore, instead, I see them as opportunities for me to grow. When we change the way we are looking at something, the something changes. So instead of seeing challenges as something that will be difficult to go through, we can choose to look at them as opportunities for us to challenge our abilities to think, create, listen, and come up with better solutions.
One of the challenges I have had to overcome on my journey is sticking to the process that was necessary for me to achieve certain goals when things were out of my control. For example, in the Cryotherapy business, the winter months are generally slower than the spring & summer months in terms of attracting new business. Knowing this prior to my decision to manage a Cryotherapy business, I planned for months what steps I would take during the summer months to set our business up to be in a good position during the winter. I could have easily done nothing differently, and then inevitably when those heavy cancellation months started to come in, it would be easy to just blame our lack of performance on the season and the industry as a whole.
Instead, we planned to and went over all of our sales goals during each month of the summer to put our business in a position to be able to afford the blow that would come during the winter. In addition to that, I set up strategic promotions in-studio & with our community to boost attendance and sales during those slower months as well. My team never had the mindset of just accepting the fact that because we were in winter, business was going to be slow. It all starts in the mind and what you believe you can achieve.
Appreciate you sharing that. What should we know about Icebox Cryotherapy East Cobb?
Icebox East Cobb is the leading cryotherapy spa in Atlanta, and we specialize in pain management, athletic recovery, and overall beauty & wellness. Cryotherapy is an innovative solution to a lot of the problems we deal with on a regular basis and offers a much better quality of life improvement without any side effects. Although cryotherapy has gotten the attention of a lot of people in the past decade due to the endorsements of celebrities and athletes alike, I have found that many people still do not know why cryotherapy is beneficial and more importantly, they do not understand how it works.
At Icebox East Cobb, we know this all too well, and we pride ourselves on being able to provide an experience unlike any other, in which we will take the time to get to know you and your “why” for coming to see us. We will then guide you on an experience where we educate you on the history of cryotherapy and explain how and why it will help you! We have the latest & safest cryotherapy technology available currently, and we will make sure that when you visit us, it will be the best 3 minutes of your day!
We’d be interested to hear your thoughts on luck and what role, if any, you feel it’s played for you?
I think luck is a figment of our imagination personally. I believe that if you put in the work and you never give up, you will attract the opportunities and/or successes that you are seeking. I’ve definitely had some instances throughout my life where I feel like the stars were just aligned and opportunities presented themselves at the perfect time. I consider those moments to be just a manifestation of what was already to come, not as good or bad luck.
The key in my opinion, is to not worry over what you have no control over, but to put 100% of your energy into what you do have control over. Your mindset, your attitude, your effort levels, your iteration process. I like to remain in a constant state of heightened awareness of myself so that I can continue to grow and evolve as good & bad times come around in life. If you want luck to be a part of your success equation, go for it, but in my experience, it’s more about the process of doing, growing, and persevering that will allow you to reach and surpass your goals.
Pricing:
- Level 3 Membership: $189/month
- Level 2 Membership: $99/month
- Level 1 Membership: $69/month
- Icebox SKIN Facial: $120 (50% OFF 1st time)
Contact Info:
- Website: https://iceboxtherapy.com/east-cobb-ga/
- Instagram: @icebox_eastcobbga// @__swaggyt
