La Touche of Atlanta on Life, Lessons & Legacy

We’re looking forward to introducing you to La Touche . Check out our conversation below.

Hi La Touche , thank you so much for joining us today. We’re thrilled to learn more about your journey, values and what you are currently working on. Let’s start with an ice breaker: Who are you learning from right now?
These days, my greatest teacher is my four-year-old daughter, Skye Avaya. She’s reminding me every day how to be truly present. With her, there’s no rushing ahead or looking back; it’s all about now. And in the now, everything feels richer. You laugh louder, notice the tiniest details, and hear things you’d normally miss, Skye has showed me that you hear more, feel more and see more when you’re present.

Can you briefly introduce yourself and share what makes you or your brand unique?
I’m La Touche, a London-born, Atlanta-based creative. What started with restoring vintage hats grew into a creative approach I now bring to global brands like Airbnb, Visa, and UGG helping them connect with culture. I’m a cultural strategist, event producer, and Co-Pilot at SideCar Strategy, where I help make the invisible visible, spotlighting overlooked people, stories, and spaces. That same lens now drives StreetSide Soccer FC, my main focus ahead of the 2026 World Cup. It’s a mobile, community-first soccer movement bringing the game to overlooked communities and making sure the World Cup leaves something behind, like new soccer fields, murals, and sporting equipment.

Appreciate your sharing that. Let’s talk about your life, growing up and some of topics and learnings around that. What was your earliest memory of feeling powerful?
One of my earliest memories of feeling powerful was around age twelve, in secondary school back in London. Most kids showed up a bit disheveled, shirts untucked, trainers on. I decided to do the opposite: shirt tucked, tie straight, school blazer on, and I layered my black PE sweater over it all. Simple shift, but it made a statement. By the end of the week, half the school was wearing the same look, not realizing it was just our gym uniform. The principal wasn’t impressed; he pulled me into his office and told me to put a stop to it. I wouldn’t say I felt powerful, but I became aware of my influence. That was the first time I understood what personal style meant, and I realized I was a leader and had influence.

What have been the defining wounds of your life—and how have you healed them?
Losing my mother at eighteen is the wound that’s shaped me most. Not being able to say goodbye to my mother still hurts, a pain that time hasn’t really softened. It’s as if I’m stuck in that chapter of my life; not being able to say goodbye feels like the tragic moment never happened. I can’t say I’ve healed in the traditional sense; if anything, I’ve learned to live with the ache. But looking at my creativity, my work, my way of honoring what’s often overlooked, I see healing there. I’ve channeled that loss into purpose. It’s not closure, but it’s a kind of transformation.

Sure, so let’s go deeper into your values and how you think. What would your closest friends say really matters to you?
My closest friends would say I care most about making the invisible visible. Whether it’s people, stories, or moments that usually go unnoticed. They’d tell you I’m always looking out for the overlooked, the niche creatives, the undervalued. Helping others shine, creating space for them to be seen and heard, that’s what drives me. I often joke that I’m the creative Robin Hood, taking gems from corporate world to give to the creative community.

Before we go, we’d love to hear your thoughts on some longer-run, legacy type questions. What pain do you resist facing directly?
The pain I resist facing most is the version of me at eighteen. Grieving my mother, feeling unseen, and abandoned by people who didn’t check in, didn’t show up, didn’t celebrate me. I never spoke up for him, never asked for help, never found the right tribe. I owe that young man a hug, an apology, and the reminder that he mattered—even when no one said it.

Contact Info:

• Website: https://sidecarstrategy.com/
• Instagram: https://www.instagram.com/_mr.hat/?hl=en
• Linkedin: https://www.linkedin.com/in/anthonylatouche

Image Credits
Lady Barbara Ayozie Fu Safira
House of ALT
Harris Elliott & Dean Chalkley
Setor Tsikudo