Breana Morrison shared their story and experiences with us recently and you can find our conversation below.
Breana, it’s always a pleasure to learn from you and your journey. Let’s start with a bit of a warmup: What makes you lose track of time—and find yourself again?
One thing that always helps me lose track of time is crocheting—or listening to music. I can start crocheting in the morning and before I know it, the whole day has passed and I’ll realize I haven’t even stopped to eat! It’s something I truly enjoy because it strikes the perfect balance between being challenging and rewarding. There’s a rhythm to it that becomes almost meditative—it takes focus at first, but over time it turns into muscle memory. I often pair it with a good movie or some music in the background, and it becomes my ideal kind of day. If I ever have a free day with no obligations, that’s exactly how I want to spend it.
Can you briefly introduce yourself and share what makes you or your brand unique?
Hi, my name is Breana and I’m a graphic designer. I graduated from Georgia State University in 2024 with a BFA in Graphic Design and Studio Art. While design is a big part of my life, I’m also incredibly passionate about drawing, painting, reading, and watching films. A lot of my friends call me a “jack-of-all-trades” because I’m always picking up new hobbies and diving into new creative outlets. I just love learning—whether it’s a new skill or simply exploring where life takes me.
Right now, I’m working as a freelancer with NeXup Baseball, a softball and baseball company, where I create a variety of visual content—everything from graphics and social media materials to photos and promotional assets. But my role has grown beyond just design. I’ve had the chance to travel, connect with different teams, ask players fun and thoughtful questions, and even step into a bit of a sports reporter role. Whether it’s hyping players up before a game, creating TikToks, or capturing authentic moments, I’ve really embraced this unexpected path.
Stepping into the sports world was completely new for me—but I’ve grown to love it so much! In college, I wasn’t entirely sure what direction I wanted to go in creatively. I felt open-minded, but also a little lost, which made it difficult to map out a post-grad plan. So, I’ve been letting the wind take me. And so far, the wind has been pretty good.
Great, so let’s dive into your journey a bit more. Who were you before the world told you who you had to be?
Whether it was painting, drawing, or just making something fun with my hands—I was constantly creating. One of my earliest memories is building with Legos in pre-K and kindergarten. I would build six-foot-tall towers, and I remember thinking I was going to get in trouble for using all the Legos. But instead, my teachers would call my parents, and they’d come in just to take pictures of the things I made—towers, animals, whatever my imagination came up with. That love for creating never left me.
I didn’t actually know what graphic design was until late in high school—around my junior or senior year. I knew I didn’t want to be just an artist. I’ve never been the kind of person who wants to do one thing forever. There are so many ways to live a creative life, and I’ve always felt that if I’m boxed into one path, I won’t feel fulfilled. There’s a whole world out there, full of opportunities I probably haven’t even imagined yet, and I want to leave space in my life for those possibilities.
When I came across a YouTube ad in one of my art classes that mentioned graphic design, it sparked something in me. I had no idea what it was at the time—I was actually considering becoming an art teacher or maybe an architect—but that ad sent me down a rabbit hole of research. The more I learned, the more I realized graphic design offered the perfect balance of creativity and practicality. It’s a career that can be consistent and sustainable, but also flexible and ever-evolving. It lets me wear multiple hats and continue exploring new avenues, which is exactly what I was looking for.
And honestly, who knows—maybe one day I’ll see another ad and fall in love with a completely different craft. I’m always open to learning and growing. That’s just who I am.
What fear has held you back the most in your life?
There have definitely been times where I’ve held myself back. With so many incredibly talented creatives in the world, I used to wonder, Why would anyone look at me? Why would anyone want to see my work or hire me? I struggled with self-doubt and imposter syndrome, and in a way, I put myself in last place before even giving myself a fair shot. I didn’t believe I was good enough to be a part of this creative world—let alone make an impact with my work.
And if I’m being honest, those feelings haven’t completely disappeared. I still have good days and bad days. There are moments where I question if I’m on the right path or moving at the right pace. I catch myself comparing my journey to other creatives or former classmates, wondering if I’m falling behind or missing something. I know it’s not a healthy mindset, but I think it comes from being an overthinker and a bit of a perfectionist. I always believe there’s room to do better, to push a design further, to elevate the work just one more time—and while that can drive growth, it can also be draining if I’m not careful.
I’m learning to be gentler with myself, to practice gratitude and remind myself that I’m exactly where I need to be right now. I believe God has placed me in this moment for a reason, and when it’s time for me to move forward or take a new direction, that door will open. I’m slowly learning to trust that I am worthy of the opportunities in front of me—and of the ones still on their way.
Next, maybe we can discuss some of your foundational philosophies and views? Where are smart people getting it totally wrong today?
This might be a little controversial, but I truly believe that AI is not the answer to everything—especially in the creative world. In my field, I see AI as a tool that can assist and enhance the design process, but it should never replace the work entirely. It’s disheartening to see so many talented people lose their jobs or struggle to find steady opportunities because AI is being used as a quick fix.
As someone who just graduated and is trying to break into the corporate design world, I’ve definitely felt the impact firsthand. It’s been tough to find consistent opportunities because many companies are now leaning on AI-generated visuals instead of hiring human designers. And while I understand the appeal—it’s fast, cheap, and accessible—it also lacks the human connection and intention that truly powerful design requires.
When used well, AI can be a helpful part of the creative process. But it should be just that—a part. I like to think of it as the seasoning, not the whole meal. There’s something irreplaceable about a real person crafting a design, interpreting a vision, and collaborating with others to bring something meaningful to life. You can’t replicate that kind of depth or emotional nuance with an algorithm.
I also think AI is becoming a convenient scapegoat for some corporations—it’s an easy way to cut costs and speed up production. But true creativity takes time, thought, and heart. Designers deserve to be valued for the work they do, and for the unique perspective and skills they bring to the table. Creativity has value, and we should be given the space to show that.
Okay, we’ve made it essentially to the end. One last question before you go. What do you think people will most misunderstand about your legacy?
Sometimes when I was in school, I felt like people saw me as a bit intense or overly passionate when it came to design. I’m a very honest and straightforward person, and I’ll admit—I can be a bit of a perfectionist. I care deeply about my work, and that passion sometimes comes across stronger than I intend. But there’s a deeper reason behind it.
Both of my parents are from Jamaica, and I’m a first-generation American. Only one of them had the opportunity to go to college, so I’ve always felt a deep sense of responsibility to honor their sacrifices. That pressure—to not only succeed, but to thrive—has followed me throughout my academic and creative journey. And while I’m proud of where I come from, it hasn’t always been easy carrying that weight.
Choosing a creative career, especially one like graphic design, felt like a risk. It’s not like becoming a nurse, a doctor, or a teacher—professions that are more “guaranteed” in terms of stability. So I’ve often felt like I had to prove to my family, and honestly to myself, that I can be successful in this path. That I am capable. That their sacrifices weren’t in vain.
There are family members who still don’t quite understand or support the direction I’ve taken. Some think I should start over and pursue something more “practical.” But to me, that only adds another layer of motivation. It pushes me to go harder—not just to prove a point, but to build a legacy. To show that I deserve to be in this field. That I’m not only capable of making it—I’m meant to.
So if I ever come across as intense or driven, it’s not from a place of arrogance. It’s coming from deep purpose, pride in my roots, and a desire to turn my passion into something lasting. That’s one of the biggest misconceptions people may have about me—but once you understand where it comes from, it all makes sense.
Contact Info:
- Website: https://bmdesignllc.com
- Instagram: https://www.instagram.com/bmdesignlab/
- Linkedin: https://www.linkedin.com/in/breanamorrison
Image Credits
Breana Morrison
