

We recently had the chance to connect with Langston Faulk and have shared our conversation below.
Langston, so good to connect and we’re excited to share your story and insights with our audience. There’s a ton to learn from your story, but let’s start with a warm up before we get into the heart of the interview. What do you think is misunderstood about your business?
I think the biggest misunderstanding about Eyeconik Brand is that it’s “just a clothing line.” In reality, it’s so much more than apparel. It’s a cultural brand. Eyeconik exists to celebrate and empower the Eyecons of tomorrow while inspiring the Eyecons of today. It’s about shifting the culture, creating moments of pride and influence, and reminding people to stand out and move with purpose in an Eyeconik way.
Can you briefly introduce yourself and share what makes you or your brand unique?
Absolutely! My name is Langston Faulk, and I’m the founder of Eyeconik Brand. On the surface, yes, it’s a clothing brand. But in reality, it’s a movement. What makes Eyeconik Brand unique is that it’s built at the intersection of culture, creativity, and community.
Pharrell taught us that fashion and sound can be universal languages, and Tyler Perry showed us that storytelling and purpose can shift generations. Eyeconik Brand carries both of those truths. At its core it’s about identity.
Our pieces are designed to make people feel like they’re part of something bigger: Something cultural, something historic. At Eyeconik Brand, it’s about more than fashion; it’s about shifting mindsets. And when we shift mindsets, we shift communities… when we shift communities, we shift culture… and when we shift culture, we impact generations.
Right now, we’re expanding our brand footprint by building partnerships, empowering young leaders through NIL deals and scholarships, and creating academic and community programming. Eyeconik Brand is more than something you wear, it’s something you experience.
Okay, so here’s a deep one: What part of you has served its purpose and must now be released?
The part of me that has served its purpose and now must be released is the boxed-in version of Langston. For too long, I put more boundaries on myself than I ever placed on others. I limited my own vision, questioned my capacity, and sometimes shrank to fit spaces that weren’t even built for me.
But that version of me had its purpose. It taught me discipline, humility, and how to navigate. Now, it’s time to release him. Because the Langston I am today, and the one I’m becoming, is stepping fully into possibility, refusing to self-limit, and creating without ceilings.
What fear has held you back the most in your life?
The fear that has held me back the most is the fear of comparison. For a long time, I didn’t realize how dope, amazing, and Eyeconik I already was. I found myself seeking validation in places and from people who weren’t truly my audience. And the danger in that is, when you look for validation in the wrong places, you end up questioning your own value.
What I’ve learned is this: you don’t have to compare your journey to anyone else’s. The moment I stopped chasing outside approval and started embracing who I was created to be, I discovered the freedom to build, create, and impact in my own authentic way.
Next, maybe we can discuss some of your foundational philosophies and views? Whom do you admire for their character, not their power?
I admire my dad. Not for power, but for his character. He passed away unexpectedly this year, and hearing so many stories about him has truly changed my perspective. I always knew people liked my dad, but I never realized how deeply he was loved and appreciated. That opened my eyes to the impact he had on others, and it made me admire him even more. His character, kindness, humility, and authenticity are what I now cherish most, and it makes me proud to call him my father. But even prouder to call him an Eyecon!
Thank you so much for all of your openness so far. Maybe we can close with a future oriented question. What is the story you hope people tell about you when you’re gone?
When I’m gone, I hope the story people tell about me isn’t about what I built, but about who I was while building it. I want them to say that Langston was a man who made people believe in themselves, who gave others opportunities when they couldn’t see a way, and who turned his own trials into testimonies that lifted others higher.
I hope they say I didn’t just create a brand, I created a movement. That I didn’t just chase success, I chased significance. That I lived to make sure the next generation had fewer chains holding them back, whether those chains were financial, cultural, or the limits we sometimes place on ourselves.
More than anything, I hope the story told about me is that I loved people, I served people, and I left this world better than I found it…in an Eyeconik way.
Contact Info:
- Website: https://www.eyeconikbrand.com
- Instagram: @eyeconikbrand
- Facebook: Eyeconik Brand
Image Credits
Langston Faulk
Zion Williams