Today we’d like to introduce you to Laura Fryer.
Thanks for sharing your story with us Laura. So, let’s start at the beginning and we can move on from there.
I’m from Atlanta and attended the University of Virginia, majoring in Economics. After graduation, I moved to New York City and worked in consulting before transitioning to a job with a boutique, hospitality-focused PR firm that represented clients like Dean & DeLuca, sweetgreen, il Buco, and Counter Culture Coffee. I founded Blue Hominy PR in 2014 after moving home to Atlanta. My husband and I were ready to get back to the South before starting a family.
Has it been a smooth road?
Starting my own company has been one of the most rewarding experiences of my life. I get to do what I love every day alongside a team that’s a joy to work with and that’s also dedicated to Blue Hominy’s success. The last four years has been and continues to be a learning experience, from managing our workflow as a boutique firm to gaining new skills that allow us to step outside our comfort zone as a business. My advice would be to maintain perspective. Any professional journey will come with its own ups and downs, but remembering why you started down this path and committing to a long-term vision can be the best fuel.
So, as you know, we’re impressed with Blue Hominy PR – tell our readers more, for example what you’re most proud of as a company and what sets you apart from others.
Our public relations firm generates buzz for around two dozen food and drink-related businesses around the nation. A few of our current clients include Ponce City Market, Ladybird Grove & Mess Hall, Second Self Beer Company, and East Pole Coffee Company. With all the competition in the food industry these days, recognition in a major news outlet can be a game-changer for driving sales.
Some of our services include developing thoughtful PR strategies and editorial timelines for openings, launches, and ongoing PR; managing media relations, including pitching, securing, and fact-checking stories in print, digital, and broadcast media; honing brand messaging; and training for press interviews.
Do you think there are structural or other barriers impeding the emergence of more female leaders?
I feel fortunate that I haven’t personally felt barriers to female leadership within the PR industry. There are many strong female role models working in this field.
Contact Info:
- Website: www.bluehominy.com
- Email: laura@bluehominy.com
- Instagram: https://www.instagram.com/bluehominy/
- Facebook: https://www.facebook.com/BlueHominy/
- Twitter: https://twitter.com/bluehominy
Image Credit:
Heidi Geldhauser, Blue Hominy
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