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Life & Work with Caroline of Carritube

Today we’d like to introduce you to Caroline St Louis.

Caroline St Louis

Hi Caroline, we’d love for you to start by introducing yourself.
Hey there! I’m a Haitian Freelance Digital Artist & Content Creator. Most people online know me as Carri. Since I was a kid, I’ve always had a dream of pursuing art, particularly in animation. However, coming from an immigrant household, it wasn’t always considered the norm. Still, I never gave up on that dream, even if it clashed with my family’s expectations. I truly believe that if I could demonstrate to my parents that this passion can be profitable, they would become more supportive.

In my journey to follow my passion, I stumbled upon freelancing by doing some research online. Initially, I started out in graphic design and was able to make some extra money on the side. But as time went on, I expanded my skills to motion graphics and video editing. The freelance gigs and building my YouTube channel on the side, slowly over the years, eventually won some of my family over of the feasibility of this dream instead of becoming the stable immigrant jobs of being a doctor or lawyer.

To showcase my work and connect with others, I adopted the name “Carritube” both as my artist name and the name of my business. Beyond just taking on freelancing gigs, Carritube has also become a platform for me to share my artistic journey and help others along the way. I create YouTube videos and write blog posts on (http://carritube.com/), where I film, edit, and design for over 200 videos in the art/tech niche.

I’m currently in the process of expanding my business even further. I’ve been dipping my toes at physical events to sell physical products of my art at anime conventions across the USA, as well as local pop-up events. It’s a way for my introverted self to get more confident at talking to people but also a chance to connect with fellow artists, and hopefully meet some of the people who support me online and gain new customers as well.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
I’ve had my fair share of challenges on my path to pursuing a creative career. Financial obstacles have definitely been the main ones for me. Growing up in a low-income household meant that investing in my art career was a luxury I couldn’t afford until college. Thankfully, I received financial aid and scholarships that not only enabled me to go to school but also provided a bit of financial support for my artistic endeavors.

Even with that assistance, there have been times when it hasn’t been enough. I’ve had to take gap years between school to work and save up enough money just to get by. During my college years, I juggled multiple part-time jobs just to make ends meet. It’s definitely been a challenging balancing act! On top of all that, I also run my own freelance projects and work on growing my YouTube channel.

However, I refuse to give up on my dreams of becoming an animator. I’m willing to put in the time and effort, even if it means several years of schooling mixed with self-study. Ultimately, my goal is not just to be a content creator but to use video as a tool to document my creative journey and inspire others. I know firsthand how lonely and frustrating this journey can be at times, so I hope that my content can provide some relief on those tough days.

Appreciate you sharing that. What else should we know about what you do?
I’m a multimedia artist running a creative agency under my artist name. I have a strong background in graphic design and video production, and I love helping businesses in the art and tech space with their marketing needs. You might know me from my YouTube channel, where I share my journey as an artist through cozy vlogs and provide reviews of industry hardware and software. It’s been amazing to connect with others and be a part of their creative process.

Oh, and did I mention I also have an online art store? Yup, it’s under the same artist name and it bridges common culture with relatable art and stationary. It’s just one of the many hats I’m wearing at the moment. Although I do hope to separate each venture into individual businesses in the future, for now they all operate under my company, Carritube LLC.

I must say, times are tough, and I’m currently running everything alone. Diversifying my income has been crucial for my survival. However, I have big dreams for my creative agency! One day, I envision having my own in-house animation studio and being able to hire tons of talented creatives. Growth is definitely the goal here.

If I have to pick one thing I’m most proud of, it would definitely be my YouTube channel. It’s where you can witness my growth as I explore different creative avenues. I also use it to promote and showcase behind-the-scenes aspects of my business. I’m incredibly grateful for the support I’ve received from my community, with over 50k subscribers over the years. Their encouragement fuels me every day!

What sets me apart, I believe, is my willingness to be transparent about my failures. It’s not always easy, but it’s something that I’ve learned can contribute to personal growth. Sharing my journey and being honest about the challenges I face has taught me so much. Sometimes, just by sharing, I’m able to turn those losses into wins. Whether it brightens someone’s day or allows me to reflect on my own progress, it’s been an incredible experience.

I’m excited to see where this creative journey takes me next!

What sort of changes are you expecting over the next 5-10 years?
The art industry is going through some crazy changes right now, and I honestly have no idea where it’s gonna be in the next 5-10 years. AI technology is blowing up, and it’s only the beginning, man. The animation industry is also going through some tough times, with a bunch of layoffs and strikes happening. I really hope things get better in the next decade, but for now, the only thing I can control is myself. That’s why I’ve taken to take an entrepreneur route, as it provides me with the flexibility to adapt to any changes in the industry. I don’t wanna act like I know everything because I’m still pretty new to this part of my career, but I’ll do my best to adapt and keep pushing with my work. Sorry if my answer isn’t super insightful, but for now, I’m just gonna stay hopeful because I believe in supporting the artists who create our entertainment.

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