Today we’d like to introduce you to Darius Smith
Alright, so thank you so much for sharing your story and insight with our readers. To kick things off, can you tell us a bit about how you got started?
Came from a small town of Lagrange Georgia and I was always big streetwear It all started with a simple desire to create something uniquely “me” and my friends – a closet filled with clothes that reflected my personality and style, not just following trends. Growing up, I was always drawn to fashion, My street wear brand also symbolizes the struggle and where me and my pears come from and the urban culture alway gave me the ability to express myself threw fashion and I want to keep embracing our urban culture in each collection,
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
I feel like starting your own brand is a big challenge and a lot of ups and downs comes with it, A lot of sacrifices and long nights , I’ve also had drops where I thought was going to sell out but didn’t do as well as I thought but I’ve also have had drops where I’ve sold out the first day. So to the individual that thinking about starting a clothing brand business it’s not as good as we make it look but I can say it’s worth the try just don’t give it when things not goin so we’ll
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
I am a street wear brand owner of “RICCHE HOLLYWOOD “ and over the past year I’ve gained heavy traction on social media and it’s actually going how I thought it was going to go I feel like what separates my brand from others is that everything is so authentic and I drop a lot of limited editions items
Where do you see things going in the next 5-10 years?
“Trendy”
Contact Info:
- Instagram: https://www.instagram.com/ricche_hollywood/
