Today we’d like to introduce you to Desirae L. Benson .
Hi Desirae L., so excited to have you with us today. What can you tell us about your story?
I got started in publicity through my passion for promoting and supporting artists and their work. I began my career by working with celebrities and organizing small and large campaigns and events to assist them with maintaining continuous exposure. Recognizing the power of publicity in expanding an artist’s reach, I decided to dive deeper into the field.
I started connecting with industry professionals attending conferences and workshops to learn more about the intricacies of publicity. I worked as a host with Fox TV early on while living in Japan, where I gained valuable hands-on experience and honed my skills in media relations, event coordination, and strategic communication.
With my knowledge and expertise growing, I eventually started my own publicity firm, focusing on helping not only established celebrities but also helping emerging and independent artists build their brands and generate buzz around their projects. Through my dedication, persistence, hard work, and genuine passion for elevating artists from a variety of genres, I have successfully carved out a niche for myself in the world of publicity, continuously making a positive impact on the careers of my clients. It feels good to know that my help has impacted so many people in a positive way.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It has not, but for the most part, my background, experiences, and ability to connect with people over the years has made the journey quite enjoyable.
If anything, I would say that the ever-changing nature of the media landscape can be a hurdle for a publicist.. Publicity strategies and tactics need to constantly adapt to evolving digital platforms and consumer behaviors, so staying up-to-date with emerging trends and technologies is crucial for effective promotion.
Time management can also be a challenge when you’re working with multiple people in a variety of fields as well as time zones. The balance comes with finding a way to hold yourself accountable and developing a system of checks and balances for your daily tasks.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
As a publicist, I specialize in bringing the best out of people. I am a total motivator and tend to shower people with encouragement.
There are numerous things that set me apart from others in the industry, and rightfully so. We all bring certain gifts to whatever it is that we do… Learning what my gifts are was part of my own evolution towards success. I continue to bring a wealth of experience and expertise to the table as a 5-star rated publicist. Besides being told that I deliver outstanding PR campaigns and yield high-powered results for my clients, I also have a deep understanding of the industry and its trends. I have strong relationships with key players with the media and with industry professionals, which is valuable for my clients.
Having a background in linguistics, I have exceptional communication skills, both written and verbal, which allow me to effectively pitch and present my clients’ stories and achievements.
I am most proud of my ability to think outside the box and adapt to changing trends. This is needed in the ever-changing field of PR.
What matters most to you?
Making sure I have done my best to make my clients happy. At the end of the day, people should look back and be able to identify things that went well as well as things that could have been improved. My clients do the same and their happiness says it all when they receive the accolades, recognition, and praise that they deserve.
Contact Info:
- Website: https://linktr.ee/desiraebbb
- Instagram: https://www.instagram.com/desiraebbb/
- Facebook: https://www.facebook.com/Desiraebrockington
- Linkedin: https://www.linkedin.com/in/desirae-benson-2a7468202
Image Credits
Courtesy of Desirae l. Benson
