Today we’d like to introduce you to Linda Caddell.
Linda, we appreciate you taking the time to share your story with us today. Where does your story begin?
I got to where I am from my own promoting and marketing. I didn’t care if no one shared or liked it. As long as it was posted, I know someone saw it. I posted my own content, pictures and work and eventually, the social media Rep for the brand Hibbett Sports reached out and wanted to work with my very own children who I have model for my brand that I personally style.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
For the most part, it has been smooth. Covid-19 was a big setback from the end of 2019- to now because most meetings with other big brands had to be put off or postponed due to the risk of exposure. What I do with stying and photo shooting is very hands on so to protect everyone’s health social distancing has been our go to until everyone is comfortable.
As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Just a stylist that used her children as the Guinea pigs to see if this was in fact a solid interest. After being consistent with styling and photographing them myself, eventually brands started to contact me wanting to sign my children “models” with contracts with their brands. I’m known for my creativeness. I’ll mix and match whatever and most of the time it’s a hit with social media. Between TikTok, IG and Facebook someone as seen something I’ve come up with. I’m most proud of being able to put my children on a bigger platform. It’s crazy to log into and app that millions of ppl order shoes or submit raffles for hot shoes and your child is on front and center as soon as you open the app. I think my will to market and promote myself sets me apart. Not many knows what it takes for Big name brands to want to work with you based off your working looking more professional than theirs at times.
What matters most to you? Why?
Showing my children and the world that it’s ok to be different. Do what you love. You don’t have to do what everyone is doing because it’s popular. Also, being productive! Producing quality content on a consistent basis. Doing this shows other stylists, or photographers and even the models that you never give up. Keep going, think outside the box. Try something you’ve been scared to try. Somebody will see your work. Just do you! And promote yourself full force.
Contact Info:
- Email: Lindacaddell10@gmail.com
- Instagram: https://instagram.com/koolaide_lin
- Other: www.tiktok.com/@cookinwith_biglin
