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Life & Work with Rashad Thompson of Atlanta

Today we’d like to introduce you to Rashad Thompson

Hi Rashad, please kick things off for us with an introduction to yourself and your story.
My professional story is a complicated one, but it first started when I was 17 and I decided to have my own record label. Through a series of events, I realized that creating the music was something I would lack in my infrastructure and I started focusing more on that. I ended up discerning that my passion was not just creating music, but it was creating media in general, so I continued to chase that, from beats, to fully produced songs, writing in general, etc.
The experimentation element would take me to different places and I began to focus more on media, such as screenwriting, producing sketches for YouTube (and other platforms), and then, eventually, all of the skills I attained from those previous passions, led me to a space where I can utilize every single one of them; podcasting.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
I think my journey in podcasting has been rough, but not in the way it might be rough for others. My podcast is a love letter to my late father. He was still around during the first iteration and was my biggest cheerleader.
Things tend to get rough when I make a point to reference him in just about every episode, but it’s my homage to him. I’m thankful that outside of my passions, I’m stable financially, so there isn’t a space that I exist in where my podcast’s success determines whether or not I eat; I’ve been in that space in my former music career and the art, at least in my case, certainly suffers. On top of that, the idea of getting the equipment I need to accommodate my vision has been more of “time” issue, and not so much of a “means” issue, and I’m grateful for that reality.

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I have no issue calling myself a “podcaster” but when you live in the time we live in now, it’s cliche; everyone has one and it’s very oversaturated, in my opinion. People should have the right to express themselves as they feel, and while a “podcast” may be the format they use, my main concern when I first decided to do it was “What’s the hook? What’s going to set me apart? Where is the market for what I’m offering?” I was inspired by Rihanna; If she looked around and said “I’m not going to do makeup. Everyone has a makeup line” then she wouldn’t have Fenty Beauty. I decided to use my podcast to intimately connect with people in a one-on-one setting. My tagline is “finding the extraordinary in the seemingly ordinary.” I don’t want to talk about dating, or 50/50 relationships, or anything of the sort if I can help it; I want to highlight the essence of the person sitting across from me and do a great job of it.

Any big plans?
The biggest goal I have for the podcast right now is monetization, sponsors, and scaling but at a nominal rate. It’s such an exciting time. I’ve partnered up with Praper Media and 2025 is going to be an exciting year.

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