Today we’d like to introduce you to Shelby Robinson.
Hi Shelby, please kick things off for us with an introduction to yourself and your story.
I guess you can say I had always been a part of fitness, and fitness a part of me. I was an athlete and trained dancer from the tender age of six onto college. As a Detroit native, an Alabama A&M University Alumnus, former athlete, and dancer — there’s no surprise as to why I found purpose and passion for health and fitness as a career.
Shortly after launching a professional career in finance, is when I realized my interest did not rely on Finance but rather in Health & Fitness. In 2010 I began my personal Weight loss and Fitness Journey while living in ATL as a recent grad and working professional. This afforded me the opportunity to (while living a sedentary lifestyle) paint the town often, which led to unwanted weight gain. After creating a meal and workout routine for myself, I lost 12 lbs in two weeks, people began gravitating toward me for advice, so I became a fitness instructor later that year.
Soon after becoming a fitness instructor, I was laid off from my 9-5 job as a financial analyst at a Fortune 100 company. It was the best day of my life, I declared my corporate America days were over and sought after a successful career in fitness. I became a certified personal trainer, moved to LA to learn health culture, became a health coach via Herbalife Nutrition, and launched my own unique fitness class called Curvy Girl Fit — all in one year.
After living in LA for a year, I returned to ATL to dive deeper into my career, change as many lives as possible, and reach higher success while doing so. I became an overbooked women’s personal trainer, and after doing so for about a year, decided it was time to open my own women’s gym to serve the masses. After successfully owning and operating FXS Body Factory for 6 years, I was led to a next step in my career, to develop a wellness and beauty product line – Herganics Beauty.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
The road hasn’t been smooth at all. There are several entrepreneurial woes, challenges, stressors, highs and lows. I can name one struggle in particular, and that’s year 2020, COVID-19. I personally appreciated the quarantine, for it provided a break and time for my mind and body to rest.
However, the business side of things definitely had its challenges. I had to pivot from an in-person gym experience to an online platform in 48 hours of GA shutting down. In order to continue serving and to keep from losing memberships, this strategy was vital and time-sensitive.
Fast forward to opening back up about two months later, I had to make the executive decision to completely shift the program offerings a FXS, in order to serve in a more Covid conscious manner. This looked like canceling group fitness experience and replacing it with a semi-private training experience (which was double the price).
This decision was risky but well worth it! It literally saved FXS Body Factory during these times.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
Shelby is the Founder & Owner of FXS BODY FACTORY, Atlanta’s premier fitness studio for women over the past 6 years. She is also the founder of Herganics Beauty, a women’s beauty & wellness brand featuring its signature product Daily Lipo Tea. In her 12 years of servicing women in the health & fitness industry as a certified fitness trainer, instructor, and health coach — she’s become an expert at shaping the optimal feminine physique. Not only has Shelby been gifted to help with weight loss and healthy weight gain, but she’s also helped many women rid of diabetes and high blood pressure, aiding in the decreased usage of prescription drugs and the promotion of healthy lifestyle changes. As a Detroit native, an Alabama A&M University Alumnus, former athlete, and dancer — Shelby’s commitment to serving the Atlanta area & now the world has been graciously fulfilling as she looks forward to changing more lives for the better each day.
Currently, Fitness X Shellz is one of the most sought-after Health & Fitness training brands for women in the Southeast Region. Shellz specializes in Feminine Fitness and have helped hundreds of women across the U.S. lose weight, get healthy, and be in the best shape of their lives! Over the years, through Personal Training, Virtual Training, Corporate Group Fitness, Nutrition Products & Social Media Outreach – Fitness X Shellz has reached the masses with a unique and effective weight loss and fitness program.
Shelby is now the Founder & Creator of Herganics Beauty, helping women across the world live confidently on their wellness journey, through the use of all-natural products, with a self-love messaging behind them.
Can you talk to us a bit about the role of luck?
I don’t consider myself lucky, but blessed. I really believe that. I’m not a lucky person at all though, to answer your question. My hard work ethic, drive, grit, resilience, creativity and determination to succeed has played the biggest role in my life and business. My prayers and God also be doing their thing, lol.
Pricing:
- Herganics Daily Lipo Tea $36.99
Contact Info:
- Website: fitnessxshellz.com
- Instagram: @fitnessxshellz
- Facebook: @herganicsbeauty
- Twitter: @fxs_bodyfactory
- Other: https://herganicsbeauty.com/
Image Credits
K Rish photos Chad Lawson Jimmy Love
