Liv Averie’s Stories, Lessons & Insights

We recently had the chance to connect with Liv Averie and have shared our conversation below.

Liv , really appreciate you sharing your stories and insights with us. The world would have so much more understanding and empathy if we all were a bit more open about our stories and how they have helped shaped our journey and worldview. Let’s jump in with a fun one: Have you ever been glad you didn’t act fast?
I’m glad I didn’t rush the process of building SoundTonic. From the start, so many people have shared their opinions on how I should launch it—everything from app features to funding strategies. Their ideas have been helpful, but I knew I needed to move at my own rhythm. Taking my time has allowed me to stay true to the mission: creating a space that uplifts artists and connects them in a way that feels authentic. Going slower means I can bring the parts I love to life in the best way possible, instead of letting outside pressure shape it before it’s ready.

Can you briefly introduce yourself and share what makes you or your brand unique?
My name is Liv Averie, a local Atlanta artist and founder of SoundTonic. I started SoundTonic to build a real community for music creators. What began as an interview series is now growing into an online brand that’s becoming an expanded platform—one that will offer multiple opportunities for artists through events, workshops, and collaborations. Our goal is to kill the idea of the starving artist and create opportunities that allow us to thrive off our craft. We’re here to share information and provide knowledge to people just starting out as well as seasoned artists who need new connections, building a supportive space where creators can grow, learn, and succeed together.

Great, so let’s dive into your journey a bit more. What part of you has served its purpose and must now be released?
The part of me that believed I could only be one thing has served its purpose and is ready to be released. Being an artist has always lived in my heart—writing songs and sharing them is a core part of who I am. But for a long time I felt pressure to stay in one lane, as if branching into other spaces would confuse people. I’m letting go of other people’s expectations and welcoming a new chapter where I can be all of who I am. Music will always be my foundation, but I also love helping people and creating community. With SoundTonic, I’ve finally found a way to merge those passions and introduce this fuller version of myself to my audience and friends.

What fear has held you back the most in your life?
The fear that’s held me back the most is, as weird as it sounds, the fear of greatness. I used to worry about what would happen after I put my best work out into the world—how life might change once I reached a new level. There were times when my ideas felt so precious that I kept them hidden, believing they were too good to release. But I’ve learned that art isn’t meant to stay locked away. Sharing our gifts is not only for us, it’s also for the people who haven’t yet created theirs. Life imitates art, and someone is always watching—our courage gives them permission to create too.

I think our readers would appreciate hearing more about your values and what you think matters in life and career, etc. So our next question is along those lines. What are the biggest lies your industry tells itself?
One of the biggest lies the music industry tells itself is that struggle is a necessary badge of authenticity. We’re fed the idea that starving artists make the ‘real’ art, or that suffering is the only path to greatness. That mindset keeps artists underpaid and undervalued while the system profits. I believe creativity thrives when artists are supported—when they can live, rest, and build sustainable careers. With SoundTonic, we’re rewriting that story by creating spaces and opportunities where artists can actually thrive off their craft instead of being celebrated only for surviving it.

Okay, we’ve made it essentially to the end. One last question before you go. What is the story you hope people tell about you when you’re gone?
I hope people say that I cared—that I made others feel valuable and supported, especially within the music world. I want my life to be remembered as one that offered comfort, encouragement, and opportunities for artists to believe in themselves. Whether through music, SoundTonic, or everyday connections, I hope my story is one of love, generosity, and creating spaces where people felt seen.

Contact Info:

• Website: https://linktr.ee/Soundtonic
• Instagram: @wearesoundtonic.com
• Facebook: WeAreSoundTonic
• Youtube: WeAreSoundTonic

Image Credits
Canva edits
Jhalin Knowles – Photographer