

Today we’d like to introduce you to Adam Humphries.
Thanks for sharing your story with us Adam. So, let’s start at the beginning and we can move on from there.
In 2011 Gold Hit an all-time high, $1900.00 an ounce! We noticed that these we buy gold shops were popping up on every street corner. So when I tried to sell my gold, I found out they were paying 20%-40% of the actual value & that’s after haggling 30 min or more. So we decided the market needed a company that would treat people fairly and have a No Haggle Policy kinda like CarMax. Gold Kings offers you 80% when you walk in the door! Take it or leave it. We found out word of mouth is the best advertisement and the word spread like wild-fire. After the GoldRush of 2011 & 2012 business slowed down, our customers still kept coming. Since 2011, a lot of our competitors have closed down and went out of business. I guess because we were honest and helped so many people out by paying top dollar, to this day we are still open for business. We may not be able to purchase your items, but when you leave Gold Kings you’ll know its value and where you may could sale it!
Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
The past few years has been a struggle to stay in business. We can only pay 80% for the Precious Metals and the market set their price. In 2011, Gold was $1900.00 per ounce. In 2016, Gold went as low as $1,000.00 an ounce. So the old class ring that once was $350-$450 is now only worth $180-$230. Most people shake their heads and walk out the door without selling and it’s hard to pay rent when that happens.
Alright – so let’s talk business. Tell us about Gold Kings – what should we know?
We now purchase more than just precious metals. If you think its valuable we will try and purchase it. We had young couple that was lured in to making a Large Boat Purchase by a high-pressure salesman and they were going to let the bank take it back and ruin their credit. That is when they found Gold Kings. We purchased the boat paid off their high interest loan and helped save their credit. The pawn shops and bankers would have said tough luck, or offered to pay a portion of their loan. I think that is what sets us apart from the rest. Honestly, integrity, and fairness and we try to make everyone leave excited enough to tell their neighbors.
Also, GoldKings offer High-end items at Wholesale or below Wholesale. You can literally save thousands on one purchase!
Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
The Lord has been our helper #1. Secondly, we have had several very great employees! One of which just passed away this past year. People would stop by just to chat with Richard Marlowe because he was so likable. We also like Chickfila and Quality Foods Grocery and several others observe the Lord’s Day, and are closed on Sundays. One of the main reasons I feel we are still in business because God Honors and Blesses those that honor and glorify Him.
Pricing:
- 18k Gold 3.38 Diamond Bridal Set Retails $23,000.00 SOLD for $6,400.00
- Men’s Rolex Watch Retail $12,000 SOLD for $3,500
- Right NOW! I have a Diamond Engagement Ring with Papers Retails $2,750.00 For Just $649.00
Contact Info:
- Address: 480 Banks Crossing Drive
Suite #480
Commerce, Ga. 30529 - Website: www.GoldKingsOnline.com
- Phone: (770)680-0369
- Facebook: Gold Kings