Meet Alexa Robertson

Today we’d like to introduce you to Alexa Robertson.

Thanks for sharing your story with us Alexa. So, let’s start at the beginning, and we can move on from there.
After leaving a career as a Nurse Practitioner in Women’s Health & Cosmetic Surgery, I began my online wellness business “Alexa Robertson Fitness.” I had worked in healthcare for almost 20 years & felt I had been missing out on so much of my “life”… particularly family & my two daughters.

I developed the key program of my fitness business, “six Week Shred,” & women began seeing incredible results. Not only physical transformations but more importantly mental ones. The self-confidence in these women radiated. I believe this has been the biggest part of my exponential growth within months of the launch of that program.

People were seeing real changes in real people they knew. This in addition to my background & connecting with like-minded people led to me being able to build my ideal brand. I have been able to build a loyal following of women who love healthy living, beauty, travel, & fitness as well throughout my social media platforms.

In addition to my growing business, I have been able to fulfill my primary goal when I started out on this leap of faith… more quality time with my family!

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Overall, it has been a smooth road… but that’s not without saying it’s not tough at times.

A struggle I constantly have to work on is the thought that I can do it all by myself. I have to remind myself daily to ask for help when I need it. Being a female entrepreneur from the outside can definitely seem a little more “glamorous or carefree” if you will… but what people don’t see is the “behind the scenes” aspect…

For instance, the many nights initially I didn’t sleep at all because I was navigating my way through designing my website (which obviously I had no background in) or the fact that I”m answering these questions at 5 am! Lol.

Also, the constant pressure to do more or “build” more. But, with all of that being said… the obstacles are way different when you are striving for success for your own business rather than someone else. I wouldn’t change any of it for the world.

We’d love to hear more about what you do.
My business, Alexa Robertson Fitness, specializes in health & fitness for women. The foundation is my “six Week Shred” fitness program. It is designed for weight loss and/or toning. I designed “six Week Shred” to make fitness and nutrition doable for busy women who don’t have a lot of extra time but still want to be healthy and fit!

I personally realize the struggles women (and men… which I do have a men’s program as well!) go through daily trying to do it all & be it all. I struggled with losing weight after my youngest daughter was born. I feel like as women after we have kids & get married… we sometimes get “comfortable.”

We put ourselves on the back burner & in the blink of an eyes years ago by & we realize how much we haven’t taken the time for ourselves. Some may see this as “selfish,” but if you don’t take good care of yourself, you can’t take care of those around you. I woke up one day & realized I had to get “myself” back together.

I started eating healthier & exercising. And that’s where my initial dream from this was born. I still worked in women’s health many years after personally losing over 60 lbs & other women then began asking my own advice. They saw my own transformation.

I also started competing nationally in fitness competitions & developed a love of working out! I truly love encouraging & supporting other women. There is not enough of this in the world. Too many women are not supportive of each other, but I believe this comes from a place of fear & lack of self-confidence.

My program encourages women to live healthy lifestyles. It is not about the “weight lost..,” it’s about the new confidence found. The improved energy, the improved sleep, the improved relationships. We focus on these non-scale victories as well.

Also, more than anything I want my daughters to be raised in home & environment that is loving and encouraging, & makes them know they are beautiful and can do anything they set their minds to. This has been my true life passion.

After starting this business, it all just “clicked” & worked together. And I need to add…that my business only started through the encouragement of an amazing woman & friend. A friend wanted me to start training her & I was on the fence… So I decided to give it a try, and it just grew from there!

I also recently designed my new “ARFiT Shredding in the Kitchen” E-Cookbook as well that is available for immediate download on my website. Simple, healthy, & tasty recipes designed for an on-the-go lifestyle!

If you had to go back in time and start over, would you have done anything differently?
Done all of this sooner! Way sooner!!

Pricing:

• 6 Week Shred $199
• ARFiT Shred E-Cookbook $29.99

Contact Info:

• Website: www.alexarobertsonfitness.com
• Phone: 7064369674
• Email: alexarfit@gmail.com
• Instagram: https://www.instagram.com/alexarobertsonfitness/
• Facebook: https://www.facebook.com/arobfit/
• Other: https://www.pinterest.com/alexarobertsonfitness/

Image Credit:
Enchanted Images Photography-Bobbie Wright, Kay & S Photography, Kaylea Waddell, Samantha Sutherland, JimGear

Getting in touch: VoyageATL is built on recommendations from the community; it’s how we uncover hidden gems, so if you know someone who deserves recognition please let us know here.