Today we’d like to introduce you to Alexandria Alli.
Alexandria, we appreciate you taking the time to share your story with us today. Where does your story begin?
Founder Alexandria Alli discovered her passion for fashion at age ten while assisting at her mother’s design studio. After moving from Nigeria to Atlanta at thirteen, she pursued a successful modeling career, where she fell in love with luxury handbags but realized they were often unattainable for many women.
With a Master’s in Business Administration, she combined her fashion experience and education to create F&W Style—a luxury leather handbag brand known for well-crafted, colorful bags designed for busy women on the go. More than just a brand, F&W Style is a community, connecting women through high-quality products and impactful events. Featuring premium materials, vibrant colors, and functional designs, our handbags blend sophistication with accessibility. The brand’s signature hot pink interior adds a touch of joy, while handwoven prints from Lagos, Nigeria, support local artisans. F&W Style is now in over 1000 stores including Bloomingdales and Nordstrom. You can find us featured in some of your favorite magazines such as Vogue, Instyle, Essence and more.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Starting a business comes with many challenges—financial, personal, and creative—but the journey is incredibly rewarding. One of the biggest hurdles we faced was finding the right manufacturer. After years of trial and error, we built strong relationships with reliable manufacturers who bring our handbag designs to life.
Now, through F&W Corp, we help other handbag designers avoid that struggle. With over a decade of experience, we provide a seamless process to connect designers with trusted manufacturers, making it easier to bring their visions to life. Starting a business is hard enough—getting your product made shouldn’t be.
Thanks for sharing that. So, maybe next you can tell us a bit more about your work?
My passion for fashion started early, but I also have a deep love for business, which led me to earn my MBA. That combination of creativity and business acumen has allowed me to build a brand that not only delivers high-quality, affordable handbags but also connects with women in a meaningful way.
What sets F&W Style apart is our commitment to bold, vibrant designs that bring joy. Many luxury bags stick to neutrals, but I believe fashion should be fun and expressive. Our bags are crafted with premium materials, designed to be both stylish and functional, and made to empower the women who carry them. Being a Black woman-owned brand, I take pride in bringing something fresh to the industry—handbags that stand out, celebrate individuality, and remain accessible without compromising on quality.
How do you define success?
For me, success is about growth, impact, and recognition. With F&W Style, my goal is to build a brand that becomes a household name—one that women instantly recognize and trust for high-quality, stylish handbags. Success isn’t just about sales; it’s about creating a lasting presence in the fashion industry, continuously evolving, and reaching more women who appreciate our designs. As long as we’re growing, making an impact, and building a community around our brand, I consider that success.
Contact Info:
- Website: https://Fwstyle.com
- Instagram: @fwstyle
- Facebook: F&W Style
- LinkedIn: F&W Style and Alexandria Alli
- Other: Ticktok: @fwstyle. Pinterest : F&W Style
Image Credits
Elle Wood photography
ellewoodphotography.com
