Today we’d like to introduce you to Amy Parrish.
Amy, we appreciate you taking the time to share your story with us today. Where does your story begin?
My career started when I earned my bachelor’s degree in broadcast journalism from the University of Georgia. Then, I was a broadcast television journalist for NBC News. I later transitioned to the public relations and marketing sector, which I have now been in for 30+ years. I sold my first agency, GLUE Communications, in the internet heyday for 2x its value, led an international team at Grey Global, and founded and sold the agency CO&P Integrated Marketing.
I am currently the managing partner and chief marketing officer for Rhythm Communications and lead the management team and operations, as well as the firm’s creative concepting for campaigns and marketing plan development for clients. We support national and international clients in both the ‘Business-to-Consumer’ and ‘Business-to-Business’ arenas with both for-profit and nonprofit clients. We are a generalist firm but we have deep subject-matter expertise in the entertainment, healthcare, education, and technology industries.
Along with my professional accomplishments and story, I am the proud wife of William E. Parrish, MD, of Tanner Health System, and mother to Eli Parrish, Emory University senior and pending Honors Graduate. In terms of community work, I am on the Tanner Foundation Board of Trustees, the University of West Georgia Advisory Board for School Communication, Film, and Media, active in First Baptist Church of Bremen (assists in teaching a couple’s class), have served on the board of Rapha Clinic for nine years and active in a variety of non-profit initiatives and fundraisers in Atlanta and West Georgia.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Anything worth having, requires growth and struggles along the way. But my team and I have always been able to redirect our path for success. In the early 2000s, when there was an economic downturn, we retooled, repriced, and revised. When there was a turn away from Public Relations as a lead marketing program a few years back, we emphasized other marketing techniques but still led with strong PR programs. When social media became a lead voice in marketing communications, we trained our team to lead the way in organic social media solutions–as good writing always rises to the top. And I assume there will be more difficulties and successes ahead. What is most important is making sure that you learn the best way to improve your circumstances based on understanding your talents and your team’s talents, as well as paying attention to market trends.
Alright, so let’s switch gears a bit and talk business. What should we know?
At Rhythm Communications, we are a Georgia-based, certified woman-owned business that works with regional, national, and international clients for their marketing and public relations needs. Rhythm is recognized for the diversity of the solutions provided by employing and/or deploying experts in strategic planning, public relations, crisis management, digital marketing, marketing collateral, advertising, and event management. Rhythm’s diverse leadership mix and corporate and celebrity connections set us apart and ensure the perfect solution for sales and marketing needs with a unique blend of expertise and clients in areas including but not limited to education, healthcare, technology, and the sports and entertainment industries.
Contact Info:
- Website: https://rhythmcommunications.com/
- Instagram: https://www.instagram.com/rhythmcommunicationsllc/
- Facebook: https://www.facebook.com/RhythmCommunications/
- Linkedin: https://www.linkedin.com/company/rhythmcommunications
- Twitter: https://twitter.com/RhythmComm
