Meet Andrea Holt Melissa Christensen of Atlanta/ Athens/ Boulder

Today we’d like to introduce you to Andrea Holt Melissa Christensen.

Hi Andrea Holt, we’d love for you to start by introducing yourself.
We’re the co-founders of Vigilante PR, an agency built from years of experience seeing firsthand what works in communications— and what doesn’t. After years of leading high-profile PR work, we had the rare chance to pause, step back and ask ourselves: if we were starting fresh, what would we do differently?
That reset gave us clarity. We stripped away the layers that slow agencies down and built a model rooted in transparency, senior-level strategy and measurable results. We built the agency we always wished existed, laser-focused on creating real impact for clients who want to move fast and challenge the status quo.
The response was immediate. In our first 90 days, we signed six clients, landed more than 100 media placements and earned 25+ minutes of TV coverage. On social, our content generated over 200,000 views and reached more than 18,000 accounts in 30 days, proving that the right stories, told the right way, can cut through and attract entirely new audiences.

We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting a business always comes with hurdles. For us, it was launching without a safety net—no funding, no infrastructure, just conviction and experience. We had to build systems while running at full speed, figure out how to scale without diluting our values, and prove that our model could stand up in a market used to doing things the old way.
But every struggle reinforced our clarity: we wanted an agency defined by transparency, loyalty and measurable results. Those early challenges became the foundation for how we operate and they’re a big reason why our growth has been so strong

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
Vigilante PR is a different breed of communications firm. We don’t hide behind buzzwords or vanity metrics. We get in the trenches with our clients and deliver senior-level strategy from day one. Our model is simple: you get the people who know how to move the needle, not a layered team of juniors learning on your dime.
We specialize in taking companies from “best-kept secret” to front-page story. That means messaging that actually lands, media placements that matter and digital footprints built to last. We’re known for moving fast, telling the truth and making sure our clients see tangible impact—whether that’s national coverage, social reach or the kind of thought leadership that sticks.

What sets us apart is how we work. We ditched the old PR playbook and built a system that’s transparent, flexible and designed to scale with our clients. Brand-wise, we’re most proud of staying true to who we are: honest, bold, unapologetic and committed to doing this work the right way.
At the end of the day, Vigilante PR is for visionaries who are ready to stop playing small. If you’ve got a story worth telling, we make sure the right people hear it and remember it.

Is there anything else you’d like to share with our readers?
Vigilante PR was built on truth, grit, and clarity, and that’s what sets us apart. We turned a breaking point into a launchpad, and now we help our clients do the same: transform challenges into stories that can’t be ignored.

Contact Info:

• Website: https://www.vigilante-pr.com
• Instagram: https://www.instagram.com/vigilantepragency/
• Facebook: https://www.facebook.com/VigilantePRagency
• LinkedIn: https://www.linkedin.com/company/vigilante-pr
• Twitter: https://x.com/vigilantepr

Image Credits
Vigilante PR