January 20, 2017

Meet Anita Desai of Buckhead Lash Studio in Buckhead

Local Stories

Today we’d like to introduce you to Anita Desai.

Buckhead Lash Studio’s founder, Anita Desai, has nearly 20 years of corporate marketing and new product innovation experience, having worked with premium beauty brands including L’Oreal, MAC Cosmetics, and Estee Lauder. While at L’Oreal, Anita learned about emerging eyelash innovations from around the globe and launched the brand’s first lash growth mascara.

With the recent growth of eyelash extension services in the US, she saw the need for a high-end luxury offering in her own neighborhood and completed advanced training and certification from the industry-leader, Xtreme Lashes. Anita developed Buckhead Lash Studio using best practices from highly successful brands incorporate beauty and hospitality to service Atlanta’s most upscale and affluent clients in the heart of Atlanta.

Overall, has it been relatively smooth? If not, what were some of the struggles along the way?
Surprisingly, yes!

Alright – so let’s talk business. Tell us about Buckhead Lash Studio – what should we know?
The Concept
Buckhead Lash Studio has established a new standard among the lash extension elite. Located in the heart of Atlanta, the studio boasts coffer ceilings and sparkling chandeliers throughout, with 8 private treatment suites, a welcoming reception and an atmosphere of personal luxury dedicated to the genuine care and comfort of our clients.

We pledge to provide the finest personal service and experience for our clients who will always enjoy an inviting and refined environment. We only use the highest quality products in the market, practice strict sanitation procedures and are highly skilled, licensed professionals. Every luxuriously fragrant candle lit, every premium tea served, compliments and enhances the Buckhead Lash Studio experience.

The Experience
Clients are greeted at the door and invited to enjoy refreshments before entering their private suite. During the service, they lie comfortably on a Tempur-Pedic® bed with their eyes closed while our Lash Stylist applies the eyelash extensions, individually to their natural eyelashes. The process generally takes 2 hours for a full set and the procedure is so relaxing and comfortable that many of our clients fall asleep and wake up to the lashes of their dreams! What Makes Us Different

What Makes Us Different
• Luxury boutique exclusively focused on eyelash extension services, which is unique compared to full-service salons where staff members provide multiple service offerings.
• Locally owned and operated with the owner on-site to ensure that guests receive personalized service, which is different from the volume-driven approach of national chains.
• Located in a Buckhead shopping center alongside other locally women-owned boutique brands including Huff Harrington Home, Dtox Juice, Thunderbolt Yoga, Stellar Bodies and Range Boutique.
• The finest personal service with a truly relaxed and luxurious experience leveraging best practices from brands including Ritz-Carlton and Nordstrom.

What Makes Us Most Proud: Our clients! They have been tremendously loyal and helped us grow so quickly simply through referrals and word of mouth. They are a true part of the Buckhead Lash Studio family and we look forward to seeing them each time.

Any shoutouts? Who else deserves credit in this story – who has played a meaningful role?
My husband, Hemant Chhajwani, has been a true supporter and teammate throughout the process — beginning with the business plan to the build-out to managing the business’s finance and accounting. I couldn’t have done it without him!

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